Theory of Data Communication

Btec National Unit 8 – Communications Technologies |Hand-in date |Return date | |Assessment No: 8. | | | |Assessment Title: The theory of data communications | | | |This assessment has been internally verified by: Edexcel | | | |Hand out date: 21/10/10 Hand in date: 21/11/10 | | | |On going assignment used as a delivery tool | | | This assessment provides the opportunity to meet the grading criteria for the unit as indicated in the grid below. Student Name: Learner Authentication Statement If you copy from someone else or allow another candidate to copy from you, or if you cheat in any way you may be disqualified from at least the assignment concerned. Any help or information you have received from people other than your subject teacher must be clearly identified in the work itselfAny books, information leaflets or other material (eg videos, software packages or information from the internet) which you have used to help you complete this work must be clearly acknowledged in th e work itself. To present material copied from books or other sources without acknowledgement will be regarded as deliberate deception. Declaration by learner I have read and understood the above statements. I have produced the work without help except for help from my subject lecturer and the help which I have declared in the work itself. I have acknowledged all source material in the work itself.Write suitable materials for Chapter 1, section 1 which explains the purpose and workings of basic communication devices and the principles of signal theory. Task 1b M1 Explain techniques that can be used to reduce errors in transmissions Add a section 2 to your guide (entitled ‘Error detection and correction’) which explains the techniques that can be used to reduce data transmission errors. Task 2 and grading criteria covered TASK 2 P3Describe communication protocols used and explain why they are important D1Critically compare the OSI seven layer model and the TCP/IP model W rite section 3 (entitled ‘Communication protocols’), which should include a description of the communication protocols in common use and explain why protocols are important.Write a detailed comparison of the OSI seven layer model and the TCP/IP model, commenting on the approach taken and the suitability of each of the models. Guidance notes THIS ASSIGNMENT IS VERY MUCH ABOUT EXPLAINING THE BASIC THEORY THAT LIES BEHIND COMMUNICATION TECHNOLOGY. THERE ARE LOTS OF SOURCES FOR THIS INFORMATION IN BOOKS AND ON THE INTERNET, BUT REMEMBER WHAT YOU WRITE MUST BE IN YOUR OWN WORDS; YOU CANNOT COPY MATERIAL DIRECTLY FROM THESE SOURCES.For Task 1a you will need to list the various types of communication devices and explain how they are used. Note that the unit content makes a distinction between ‘general’ communication devices, network components (servers, workstations, NICs, etc. and interconnection devices (hubs, routers, switches, etc. ). For this task (covering P 1) you should be describing general communication devices, not specific components which are covered in Assignment 3. In practice, it might be quite difficult to make this distinction, but don’t spend too much time describing network components in this assignment. In terms of communication devices, the unit content mentions wired devices, such as DTE devices (e. g. , a computer) and DCE devices (such as a modem), and wireless devices (such as mobile phones, PDAs and laptops, etc. ). You need to explain in outline the way these devices can be connected to a network.To cover P2 an explanation of digital signal theory is required. Refer again to the unit content to see the issues you must cover. For Task 1b you need to write an explanation of the techniques used for error reduction. The only technique mentioned in the unit content is checksums, but other simple techniques such as parity might also be covered. For Task 2 an explanation of what protocols are, why they are importan t and examples of ones in common use are required. To achieve D1 you will need to write a detailed comparison of the OSI and the TCP/IP models. This will need to point out the similarities and differences between the two models. LEARNER INSTRUCTIO The theory of data communications | |By Olateju Famuyiwa | | This book gives details of the basics of communication devices and methods of communication used within networking and the | |internet environment. | Table of Content Data Circuit-terminating Equipment (DCE)4 Wireless Devices4 The principles of signal theory5 Data5 Denary to Binary5 Data Packets5 Asynchronous and Synchronous Transmissions6 Bandwidth (Analogue)6 Bandwidth (Digital)6 Section2 Error detection and correction6 Parity (Odd and Even)6 Cyclic Redundancy Check (CRC)7 Chapter 27Section3 Communications Protocols7 Hyper Text Transfer Protocol (HTTP)7 Transmission Control Protocol/Internet Protocol (TCP/IP)7 File Transfer Protocol (FTP)8 Open Systems Interconnection (OSI)8 OS I Seven Layer Model9 TCP/IP Four Layer Model10 Critical Comparison10 The Session Layer (OSI)10 The Presentation Layer (OSI)10 The Application Layer (OSI)10 How OSI builds up applications10 How TCP/IP builds up applications11 Transport Layer (OSI)11 Transport Layer (TCP/IP)11 Comparing Transport for both Models11 Network Vs. Internet. 11 Data Link/Physical Vs. Subnet11 Assignment 8. : The theory of data communications I recently just got a job as a junior technician at NetCo; NetCo is a company that manufactures networking hardware such as switches, routers, etc†¦ They’re planning to start up a networking academy (rather like the Cisco Network Academy) and create related qualifications. The project manager has approached me so as to prepare some learning materials for ‘Chapter 1’ of the online course. Chapter 1 is entitled ‘The Theory of Data Communications’. The chapter will be subdivided into a number of sections. And I’ve decided that t he materials shall be produced in the form of a Word document. Chapter 1 Section1Identify and explain types of communication devices There are different types of communication devices; Communication devices are electronic hardware that interacts (communicates) with each other to perform specific tasks. The technologies that are used to communicate are data terminal equipment (DTE) and data circuit-terminating equipment (DCE). Another type of communication devices would be Wireless devices. I plan to explain all the above in detail. Data Terminal Equipment (DTE) DTE is a form of expression for a device that is at the end of the line. Examples of this could be a modem, network interface card (NIC), mobile phone or Bluetooth.DTEs differ depending on its purpose, for example, with Bluetooth, size and range are an important feature and with mobile phones, the quality and bandwidth are more important. Network cards and modems exist in a range of formats that are designed for a wide range of speeds i. e. bandwidth depending on the type of network being used. Data Circuit-terminating Equipment (DCE) DCE and DTE work together by the DTE connecting to the Internet or network service offered by the DCE. This is network equipment which controls the communication. Some examples of these are: †¢ A Bluetooth dongle in a PC, which is used to synchronise a mobile phone or PDA. †¢ A switch in a communications/server room at school, college or work, which will connect all the computers to the Local Area Network (LAN) and the InternetWireless Devices Wireless devices are devices which transmit their data over the air. Types of mobile communication devices would be third (3G) and (2G) group of mobile phones, wireless laptops and wireless PDAs. Wireless networks use the 802. 11x standard. This is the IEEE standard (Institute of Electrical and Electronics Engineers) which defines the speed of the network and its range. The mobile phone network is a large connection of stat ions throughout the nation and internationally which allows subscribers to the service to communicate through low bandwidth voice system. The principles of signal theory Data The smallest portion of data is a bit.The word bit comes from Binary Digit which is either a 0 or 1. 0 or 1 means Off or On. This controls hardware within communication devices to perform operations. When bits are grouped together the can become more useful. For example, 8 bits of data will form 1 Byte. Denary to Binary Denary means 10 numbers. In our standard number system we have 10 numbers. These are: 0,1,2,3,4,5,6,7,8,9. Now to convert Denary to Binary, you must know the base 2 rules. These are similar to units, tens, hundreds that primary school children are taught. So for example say†¦ I want to convert the denary number 37 into binary. I would do this by taking the number and dividing it by 2 each time: Divide by 2 |37 |Remainder | |Divide by 2 |18 |1 | |Divide by 2 |9 |0 | |Divide by 2 |4 |1 | |Div ide by 2 |2 |0 | |Divide by 2 |1 |0 | | |0 |1 | Now what I do is take the remainders from the bottom of the table going up: 100101. With this I will now do 2 to the power of X, X being 0,1,2,3,4,5,6 etc. 25 24 23 22 21 20 – This is the 2x 1 0 0 1 0 1 – This is the binary for 37 32 16 8 4 2 1 – This is the base 2 ruleNow to check that the binary is correct I will take the base 2 numbers where the binary is a 1 and add them together. I should get the denary number: 32+4+1=37 This is how denary is converted to binary. Data Packets In networking, data must be formed in a package to be able to be transported over a network. Package formats vary for different types of networks. However the term data packet is always used to describe a package. A packet will contain a minimum of the foundation address, the destination address, data and error control. The foundation address is sent so the destination knows who sent the data. The destination address is used to find the r ight destination.Data is the actual information being sent. Error control is sent to help identify problems with the data once it has arrived at its destination (see chapter 1b for error detection techniques). Asynchronous and Synchronous Transmissions Asynchronous transmission means that the receiving device must accept the receipt of data before the source device will send more data. In synchronous transmission, both devices will synchronise with each other before any data is sent. Bandwidth (Analogue) Analogue signals are sine waves which look like the waveform in image 1. Sine waves are known as analogue signals is because they are an analogy of sound waves which travel in the same way.Analogue bandwidth is the number is cycles that occurs with the sine wave over a period of time, for example in image 1, the wave is 1Hz and occurred within 20ms so the bandwidth is 1Hzpms (1 Hertz per millisecond). So, finally, the bandwidth of an analogue signal is the difference in frequency be tween the highest and lowest frequencies contained in the signal. Bandwidth (Digital) Digital bandwidth is different to analogue bandwidth because digital signals are either 0 (off) or 1 (on) and look like squares (see image 1. 2). Digital bandwidth is the quantity of data that can be sent through a transmission over a specified period of time. These are generally measured in Bits per second (bps), Kilobits per second (kbps), Megabits per second (mbps) and Giga bits per second (gbps).Section2 Error detection and correction Parity (Odd and Even) Even  Ã¢â‚¬â€œ Parity checking is usually used for Bytes of data. A parity bit is added to every Byte of data transmitted, whether the ninth bit is ‘0’ or ‘1’ depends on the combination of the other eight bits. If there is an uneven number of ‘1’s then the parity bit will be a ‘1’, if there is an even number of ‘1’s the parity bit will be a ‘0’. There should alway s be an even number of ‘1’s in the data. For example: 1011001 Parity bit = 0 Odd  Ã¢â‚¬â€œ This works the same way as even parity checking, however, instead of the ‘1’s equalling an even number, they should equal an odd number.For example: 1011001 Parity bit = 1 Parity checking is easy to apply and can detect errors, however, it cannot correct errors, therefore, if an error is detected the data would need to be transmitted again. This method does not always work, this is because only an odd number of bits in error can be detected, if there is an even number of bits but there is still an error, this will not be detected. For example: 1011001 could be transmitted as 1100011. This is not the way that the data should have been transmitted but the error would not be detected because the data has an even number of bits in error. Cyclic Redundancy Check (CRC) Cyclic Redundancy Check is an error-detecting system. It performs a long division equation where the ans wer is thrown away and the remainder becomes the result.The data is then transferred and the same equation is done at the other end, if the remainder of the equation isn’t the same as the receipt, the data is corrupt and therefore rejected. Chapter 2 Section3 Communications Protocols Hyper Text Transfer Protocol (HTTP) Hyper Text Transfer Protocol is a set of rules that order the distribution of information over the internet. Its use to retrieve hypertext documents, which are interlinked text documents, led to the development of the World Wide Web. HTTP is a request and response made by the client and server, the client being the end user and the server being the web site. A client that makes a HTTP request using a web browser is known as a User Agent.The server, which stores resources such as HTML files or images, is called the Origin Server. Between the User Agent and the Origin Server may be intermediaries i. e. a negotiator who acts as a link between parties and examples are proxies, tunnels and gateways. HTTP is not controlled by the TCP/IP model and is the most popular application on the internet. Transmission Control Protocol/Internet Protocol (TCP/IP) The Internet Protocol Suite (or TCP/IP) is a set of protocols for communication used for the internet and similar networks. Its name derives from the two most important protocols in it, Transmission Control Protocol (TCP) and Internet Protocol (IP), which are the first protocols in the Internet Protocol Suite standard.The Internet Protocol Suite may be viewed as a set of layers that work together in the transportation of data from one place to another. The TCP/IP model consists of four layers, from lowest to highest they are the: †¢ Link Layer †¢ Internet Layer †¢ Transport Layer †¢ Application Layer File Transfer Protocol (FTP) File Transfer Protocol is a protocol that is used to transfer data from one computer to another computer or device. FTP is a protocol for file transfer which allows the transfer and change of files over a TCP network. A FTP client connects to an FTP server and the client can then make changes, add or delete files on the FTP server. An example of an FTP client would be the webpage upload feature on Microsoft FrontPage.FTP has been designed so files can be transferred to any FTP server regardless of operating system type or version. Open Systems Interconnection (OSI) The Open Systems Interconnections Basic Reference Model (OSI Reference Model or OSI Model) is a description for layered communications and network protocol design. This was developed as part of the Open Systems Interconnection intelligence. Basically, network architecture has been divided into seven layers. From top to bottom, these layers are: †¢ Application †¢ Presentation †¢ Session †¢ Transport †¢ Network †¢ Data Link †¢ Physical This is known as the OSI Seven Layer Model. Each layer is characterized by their formation. These provid e services to the layer above and receive services from the layer below it.An example of this would be a layer that can provide error free communications across a network provides the path needed by applications above it. It then calls the next layer below it to send and receive packets that make up the contents. Comparison between the OSI seven layer model and TCP/IP model OSI Seven Layer Model The OSI Seven Layer Model is a model for data transfer through layered communications allowing data from one PC to be able to be read by another PC anywhere in the world. This model packets the data into many layers, an example would be the layers of an onion, so it then transfers itself to another computer where it goes through the same seven layers but in the opposite direction to unwrap those layers.See image 6 for the structure of an OSI Seven Layer Model. These layers don’t communicate across to their ‘doppelganger’ layer on the other computer. If they wish to commun icate, they have to go through all the other layers that stand between them and their ‘doppelganger’ layer. This table to the right is basically explaining what each layer’s job is. (Table obtained from www. humanreffence. com under the download section) TCP/IP Four Layer Model The TCP/IP model captures data to provide idea of protocols and services. Data is captured in the same way as data is within the OSI Seven Layer Model, so data has to be captured on each level in the same way.The OSI Seven Layer model and the TCP/IP model are both similar in that they both use layers to perform tasks. They also have 2 layers that are very similar, the Transport and Network layers. The TCP/IP internet protocol suite has a wide range of protocols working at each layer of the OSI and TCP/IP models. Critical Comparison OSI and TCP/IP are both similar in a few ways, these being that they both work with layers to communicate, they are both a set of rules and they were also devel oped alongside. The Session Layer (OSI) In the OSI model, the Session layer allows two devices to hold on going communications called a session across a network. This is not found in TCP/IP.In TCP/IP, these characteristics are found in the Transport layer. The Presentation Layer (OSI) In the OSI model, the Presentation layer handles data format information for communications across a network. This is done by converting the information into a common format that both sides can understand. This is provided by the Application layer in the TCP/IP model. The Application Layer (OSI) In the OSI model, the Application layer is the top most layer of the model. It provides a set of interfaces for applications to gain access to services within a network as well as access to network services that support applications directly e. g: OSI – FTAM, VT, MHS, DS, CMIP TCP/IP – FTP, SMTP, DNS, SNMPAlthough the idea of an application process is common within both, their approach to the task of constructing application entities is very different. How OSI builds up applications OSI demands that distributed applications operate over a strict hierarchy of layers and are constructed from a tool kit of standardised application service elements, making them compatible. How TCP/IP builds up applications In TCP/IP, each application is created on whatever set of functions it needs beyond end to end transport to support a distributed communications service. Most of these processes build upon what it needs and assumes that only an underlying transport method (such as a datagram or connection) will be provided. Transport Layer (OSI)In OSI, the Transport layer takes the data that is going to be sent and breaks it down into individual packets that are sent and then reassembled by the Transport layer at the destination. It also provides a signalling service which tells the sender that the destination had received the data has been successfully received. Transport Layer (TCP/IP) In TC P/IP, the Transport layer introduces two transport protocols, TCP and UDP. TCP implements reliable transportation of data whereas UDP doesn’t. The reason this is, is because TCP required acknowledgement to ensure that data is sent correctly and successfully. If an error is detected, the packet can be resent. UDP just broadcasts the data without any need for a reply from the destination therefore data transportation will be faster but will be less reliable as errors can occur.Comparing Transport for both Models Transport for both models is very similar as they both contain transfer protocols that required acknowledgement that data has been received by the destination. While this would be slower, this is more effective as data will always end up being sent correctly. Network Vs. Internet. Both OSI and TCP/IP support a connectionless network service. OSI’s CLNP is practically identical to the Internet’s IP. Both are best-effort-delivery protocols. They are virtuall y identical but the one major difference that sets them apart is that CLNP supports variable length addresses whereas IP supports fixed, 32-bit addresses.

Hrm Evaluation and Hrm Models

Introduction The study of HRM evolves from the personnel management since from the industrial revolution age. During that time two types of perspectives are widely prevalent one is Pluralist and the other is Unitarist. There lies a significant difference between the two. As per Pluralist a multinational organization basically consists of large no. of subgroups where loyalty lies in each subgroup, whereas as per Unitarist it is a single entity which flourishes in harmony. In pluralist, the two important subgroups are trade union and management, whereas as per Unitarist it is unique. Analoui, 1999) Over the year the same thoughts prevail, but with the emergence of HRM and modern business strategies, many changes occurred in the field of HRM and can be explained with the help of various models. Multinational organizational structure, Multinational organizational strategy and HRM are interrelated. A large no. of models has been derived to discuss this and one such model is the beer Model . This model acts as a map or guide to develop strategy pertaining to relationships among all the employees. It basically concentrates on the soft aspects of HRM.It basically gives importance to the employee commitment rather than control. It is also based on the premise that employees needed to be congruent, cost effective and competent. This model is very successful in explaining various strategies adopted by the multinational organization as reward system leads to better job performance. However it is criticized on the resource based perspective that it disrupts the business focus of the multinational organization and also distorts the cost minimization and the profit maximization. ( Beer (1984))Significant of HRM and Multinational organizational behavior as per various Models HRM and organizational behavior plays an important role in devising strategy to increase efficiency and effectiveness of the multinational organization. Various models are there which are helping the multi national organization to achieve their goals. The various problem faced by a multinational organization during following phases are given below. Scholars of HR suggested various models which is widely used by multinational companies as given in the following sections:- Problem to select right candidates during recruitment can be better explained by self efficacy model. ? LMX Model to define relationship between Manager and subordinates ? Job Characteristics Model to solve the problem of the characteristic of ideal job ? Goal Setting Model to prepare performance appraisal. Self Efficacy Model The term self-efficacy is used to describe an individual’s perception of how competent they find themselves and their abilities to achieve complex tasks. People with strong self-efficacy are more likely to accept more responsibility and accept more challenging tasks.They also believe that no obstacles can get in the way from stopping them achieve their goals. Individuals with low self-eff icacy are more apt to looking as difficult tasks as intimidating and do not believe they that are capable of achieving personal success. Self-efficacy is something that is important in any multinational organization. However, it is more important at any multinational organization to hire individuals who have a High level of self-efficacy so that employee perceives themselves capable of achieving many complex tasks.This could prove to be an issue within the multinational organization because individuals could become bored or feel not challenged by the tasks designated in their position, which could lead to frustration for the employees and employer. Hence, Challenging tasks should be given to such individuals. An individual with moderate level of self-efficacy provides opportunity for the multinational organization to designate tasks to that are challenging, but also still attainable. It is good to hire large no. of employees of this category.Hence, multinational organization is usin g it to compare the self efficacy of the person with job requirements so that right person will be put at right place. This can be done in the following ways:- 1) An individual with moderate level of self-efficacy provides opportunity for the organization to designate tasks to that are challenging, but also still attainable. It is good to hire large no. of employees of this category. 2) The individuals with low self-efficacy can pose a problem for any multinational organization as they might hinder the productivity and success of the organization.Hence, in order to ensure more confident and driven individuals, it could moderately delegate more difficult tasks to these individuals in order to boost their confidence and the way they perceive themselves. Also, they could provide more positive feedback in their jobs and reinforce that the individual is doing well at their job. Leadership Model It is a model that suggests that leaders develop different relationships with each of their su bordinates only through work related activities.There are two important groups to consider that a subordinate may fall under depending on which phase they fit into. The in group is defined as a low number of subordinates with high LMX relationships. The second group is known as the out group in which the number of subordinates is large and contains relatively low level LMX relationships (Hellriegel 323). Employees who find themselves in the out-group are likely to face high job turnover. This should be important to all management because high turnover is a very large investment for the multinational organization.The level of LMX has a significant relationship to subordinates satisfaction with their manager. Employees with lower LMX are more dissatisfied, less motivated, and more prone to quit whereas employees with higher LMX are likely to be satisfied with their work, more motivated, and committed to staying and contributing to the multinational organization (Hellriegel 323). LMX h as three critical components which are mutual affection, contribution to work activities, and professional respect.When a subordinate has high mutual affection for a superior, the subordinate likes the superior as a person and will often come to the superior’s defense if attacked. High contribution to work activities comes into play when a subordinate goes above and beyond their job description to help the superior out. High Professional Respect is when the superior admires the subordinate’s knowledge and competence of the job (Hellriegel 323). Multinational companies are widely using it in the following ways for the betterment of relationship between manager and subordinates in the following ways:- ) It explains that generally if an organization doesn’t take steps to increase the mutual affection score of its staff then they will likely to enter the realm of the out group which could potentially lead to the employee leaving the organization because Why stay at an organization if you’re not happy with your manager? 2) One way management can increase the mutual affection is to take a more active role and listen to the complaints of the employees and to take the time to establish supportive and trusting relationships with the employees. ) Another suggestion as per this model might be to engage the staff in team building activities and icebreakers. It can be concluded that if the superiors and managers of any organization are not providing proper support to their staff and then there is need to make a drastic change soon because the organization as a whole could be affected. 4) Some possible solutions from this external factor might include taking the time to reassess what kind of support is needed for staff. One way to do this is anonymous comment cards.Have all the employees fill out comment cards anonymously and identify specific instances where an employee failed to receive support. This must be down anonymously by the employer bec ause the employee might be unwilling to respond for fear of termination. 5) The manager may have a tendency to interact with other employees in an unprofessional manner. The manager can decrease this perception by keeping to policy or by adjusting his/her interactions in front of employees. 6) Management needs to do a better job of developing better relationships with its employees.Some improvement strategies include the use of assertive communication, appropriate communication openness, and constructive feedback with all of the subordinates. Job Characteristics Model The job characteristics model has to do with the idea of increasing the amounts of five job characteristics: skill variety, task identity, task significance, autonomy and feedback in a job. This model can be related to any multinational organization and its HRM strategy building since it looks into how well an employee has the opportunity to be motivated to work in the restaurant.It highlights the areas that need work in the restaurant and what the employees enjoy or dislike about working there. It also demonstrates which employees are content with working there for a while and which view it as a stepping stone towards another opportunity that has not yet befallen upon them. The model demonstrates a need for change in the structure of a multinational organization in case it wants to increase their employee’s motivation to continue their work there. Generally, there are two main approaches recommended to superiors for designing/redesigning jobs which are vertical loading and the formation of natural work teams.Vertical loading is when tasks that were considered reserved for management level staff are delegated to all employees. It includes the power to set schedules, decide work methods, breaks, and seek solutions to their own problems. Goal Setting Model Goal setting is a very integral part of any job. Whether you are attempting to better yourself or complete a project, setting goals is on e of the most helpful tools to assist you throughout the process. Goal setting can definitely help a business in raising their standards for employees which will end up helping the bottom line.The goal setting model that we used for our survey seems to have a big impact on job performance. According to the model, if employees felt good about the goals they set, they were better at their jobs. It basically consists of five essential pieces must come together in order for the managers to gain benefits of a goal setting program. The first piece is that the person must be knowledgeable about the topic of the specified goal and have the sufficient capacity to attain the goal.The second step is that the person must be committed to the goal, especially if the goal is difficult. The third step is that people need feedback on their goals. According to the text, employees will raise their performance because they are afraid they will have past performance. The forth step is that complex tasks must be broken up into simpler more short term goals so that the goals can be attained. It is stated in the text that employees are more responsive when they know about their progress. The fifth and final piece is to have a situation constraint.One of the most important aspects of a leader is to ensure that employees have the resources to attain their goals and to help eliminate any troubles that may lie in the way. Now to discuss some of the benefits that goal setting can have on performance. According to the Don Hellreigel text, Goal setting motivates individuals to achieve high performance. Some of the benefits stem from developing difficult goals. When it comes to an multinational organization for example a restaurant, such goal setting can be setting goals for a certain dollar amount each table waited on per person.The benefits is that it will motivate people to develop aim to reach goals. It also helps people to focus their attention on goal-relevant action, and encouraging p eople to develop action plans to reach these goals. Conclusion From the discussion mentioned above by using various models of HRM, it is clear that HRM plays an important role in designing strategy of an multinational organization in all three levels i. e. corporate level, SBU level and operational level. It is clearly shown that how strategy can be derived in all these levels using these models.In the similar way the bath models also give importance to external factors of AMO i. e Ability, Motivation and Opportunity to devise the various strategies of the HRM. (John Purcell,2004) The seven principles filling the strategic gap of HR are as follows:- 1) It tells there must be sufficient employees with desired skill which is also mentioned by Self efficacy model to carry task at multinational organization. 2) There must be enough motivation as explained through job characteristic model to give desired performance. ) There must be opportunities given which is also explained through job characteristic model to perform job. 4) Responsibilities of line manager as explain by the Leadership theory to develop those qualities in their subordinates. 5) Distinction between policies and practices as per job characteristic model is the heart of bath model for better performance. 6) Job enrichment needs to maintain better performance 7) Consistencies in policies for efficiency and effectiveness. References ? Analoui, F. 1999), Strategic Human Resource Management: Towards Constructing a Choice Model. ? Bagshaw M (2004) â€Å"Is diversity divisive? A positive training approach†, Industrial and Commercial Training 36, 4, 153-157 ? Beer, M. , Spector, B. , Lawrence, P. R. , Mills, D. Q. , Walton, R. E. (1984), A Conceptual View of HRM ? Hellriegel, Don, John W. Slocum. Multinational organizational Behavior. Ohio: South-Western Cengage Learning, 3rd edition, 2009. ? John Purcell, Bath Model , University of Bath, 2004

Examine the functionalist view of the family Essay

Broadly speaking, the functionalist perspective has focused on the functions of the family in society and for its members. In other words, it looks at how the family, as an institution, helps in maintaining order and stability in society, and the significance of the family for its individual members. There are two main functionalist views on the family – Murdock’s view and Parsons’ view. Murdock’s view on the family is that the family performs four basic functions for its individual members and society at large. These are the ‘sexual’, ‘reproductive’, ‘economic’ and ‘educational’ functions. The ‘sexual’ function refers to the regulation of sexual activity. Evidence for this being a functionalist view on the family is that the idea of the four basic functions was created by George Murdock. Husbands and wives have sexual access to each other, and in all societies, there are norms concerning sexual activity outside marriage. Therefore, Murdock has argued that the family caters to the sexual needs of its adult members and also limits sexual access of other members of the society thereby maintaining stability. The ‘reproductive’ function relates to bearing and raising children. Again, this was part of the idea created by Murdock. The family provides the society with new members and assumes responsibility for raising them. The family is also an ‘economic’ unit, with a division of labour along gender lines. Evidence for this is Murdock’s consideration of this division of labour and his seeing it as rewarding for the spouses and as strengthening the bond between them, as they are perceived as doing distinct but complementary work. The ‘educational’ function can also be termed ‘socialisation’. Although initially an idea thought up by Murdock, Parsons also agreed with this view believing that this was one of the main functions of the family. The family has the responsibility of transmitting a society’s way of life, norms and values to the younger members. This function is an important one as, without culture, the society could not survive, and too much deviation from the norm would disrupt the stability of the society. Another view on the family is the view of Talcott Parsons. He has also written about the functions of the family. He has identified two functions that he perceives as being ‘basic and irreducible’. These functions are: the primary socialisation of children and the stabilisation of adult personalities of the population of the society. Primary socialisation occurs in early childhood and the family plays an important role at this stage. Evidence for this would be Parsons’ view and writings on the family. Later on, other institutions like the school or the peer group, will exercise much influence on the individual – this is called secondary socialisation. During primary socialisation, two important tasks are achieved by the family. Firstly, the family must transmit the culture of the society to the children. The child must not only be able to learn about the norms and values of the society he or she lives in, but should also be able to ‘internalise’ these norms and values, making them a part of himself or herself. Another functionalist view on the family is that it has the function of ‘stabilising the personality’ of its adult members. Evidence of this is Parsons’ view on the family. This means that family life provides adults with the emotional security that they need. The role of parents that they are asked to assume also provides them with opportunities for expressing their childish whims through their children.

Subsidies that intercollegiate athletic programs Assignment

Subsidies that intercollegiate athletic programs - Assignment Example In surprise, even the most successful programs receive huge amounts of money in the form of subsidies. A certain percentage of the student fees go to the general fund. Such central funds service subsidies to the Intercollegiate Athletic Programs (Killpatrick & Killpatrick, 2009). The small programs depend on student fees for their subsidies, instead of depending on the successful programs. This has led to a general increase in student fees in colleges that has raised concerns. Yes, athletics departments should be self-supporting. This is because they find access to well-paying television contracts. If there is proper management of the revenue, then the departments need to support themselves. In addition, they receive the ticket proceeds from large stadiums, where they collect the revenue from the sales. If the athletic departments develop a realistic budget, then they could easily have self-support. Some large athletic departments actually generate more revenue than they spend (Padilla & Boucher, 2007). This means that they do not need any additional money to fund their projects. Furthermore, if the athletic departments learn to be independent, then they are more likely to stabilize. This relates to the ability to remain financially stable even in times of economic slowdown. The worst concern is that even during an economic slowdown, some athletic departments do not lower their spending. This means that they have the capacity to become self-supporting and they need to become independent. The broadcasting rights have affected intercollegiate athletics in several ways. It has led to an increased generation of revenue. For instance, the NCAA generated over 80% of its revenue from the broadcasting contracts with TBS and CBS. Such income has led to the creation of a sustainable competitive advantage to intercollegiate athletics. Broadcasting rights are significant sources of

The Increased Use of Digital Technology Essay Example | Topics and Well Written Essays - 750 words

The Increased Use of Digital Technology - Essay Example These are few of the examples of a revolution that have taken place and given the modern times a totally new appearance. Portability and on the go access has been the order of the day. Twenty years back the world was entering into a phase where computers were a new trend in the commercial world, only mainframe and giant computers existed that were accessible only to the defence departments and scientists. Those were the days that set the foundation for modern day progress and enabled a progressive present. A few megabytes hard disk was considered an achievement, even the technology proponent Bill Gates was misled by his assumptions and stated that â€Å"640 k of memory would be above the suffice level of needs of common person†(Lee, pg 182, 2006). Globalization is another term that aptly fits in this situation; it has made the entire universe a family and the world is a global village now, people are exploring all those dimensions that were never possible before. Today most of the cafes in towns, airports, subway stations have Wi-Fi and other means of internet available that enables staying in touch with people even when on the go, hence digital emergence has contributed towards constant contact and sources of communications in modern times(Wells, et al., 2001). Use of computers gave rise to the internet which in true sense revolutionized the modern times and enabled achieving all that which were once limited to fantasies and wishes list. This was further followed by the introduction of wireless spectrum that totally eliminated the concept of wired communications. Wireless mode meant more ubiquity and less hassle.

Patient satisfaction in primary health care Assignment

Patient satisfaction in primary health care - Assignment Example During such times, nurses have several options to come out of their dilemmas, the most critical among the options being to apply effective leadership and management skills (Morrisey, 2007). Whether nurses are at the lower ranks of the organizational structure or the topmost position, Harris (2008) notes that leadership is a mandatory aspect of their routine roles and thus the need to always exhibit leadership in the most effective way when faced with ethical and or moral dilemma. Based on the above submission on the need for nurses to see leadership as part of their routine roles in solving ethical and moral dilemmas, nurses can clearly be identified as moral agents who are in place to foster specific advocacy changes within the organization. Indeed, I can personally find myself in such a circumstance as a moral agent when I will be faced with the ethical issue of truth telling versus deception. This can happened if an issue I read about happened to me where a patient had gone to the ward to deliver her fourth baby. This woman had had two previous cases of still birth and one case of miscarriage. Upon early diagnosis through ultra scan, it was found that the baby was still in the woman’s womb. Before the test, family members had approached me to inform me of how the woman would react if things did not go well in this instance also. If a result of this nature is presented to me, it would be a big dilemma whether to disclose the truth or to be deceptive till the delivery was over.

Case study Caterpillar Essay Example | Topics and Well Written Essays - 750 words

Case study Caterpillar - Essay Example Hence, community services were not in its agenda in the initial years of its establishment in the city of Piracicaba in Brazil. (Griesse, 39) Piracicaba is located in the deep interior of the state of Piracicaba which is the most industrialized as well as agriculturally advanced area of Brazil. Caterpillar entered the city of Piracicaba in 1970s as the first international firm setting up a business there. The setting up of a branch of a internationally known firm like Caterpillar came as a surprise to the city as the time when the big corporate house of United States made its entry into the city, the city was encountering a lot of economic and political problems. The decision of setting up business of Caterpillar in Piracicaba of Brazil under such turbulent economic and political scenario was not, however, random. A number of factors induced the world leader in the construction business and in the production of mining equipments, Caterpillar, to venture into the city of Piracicaba. Actually the location of the city and its small town environment attracted the executives of the firm to set up their branch in    Piracicab a. Apart from these, the officials from Piracicaba also undertook huge effort to convince the firm to set up a business there by saying that the process of industrialization could only solve the problems facing the city. (Griesse, 39, 40, 41)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In its initial years, Caterpillar went through a number of challenges in the form of several social and political movements that took place in Brazil in late 1970s and early 1980s. During this turbulent socio-political scenario, the company put its major focus on strengthening its feet in the city. Hence, it was little responsive to the process of volatile developments of the city in its social and political spheres. During its initial years of establishments, the company found it beneficial for its

International Business Finance Essay Example | Topics and Well Written Essays - 1000 words

International Business Finance - Essay Example However, expanding overseas is a major decision for the firm and it involves many risks dependent upon the country in which the firm decides to enter. Thus care and diligence is required in planning and implementing overseas expansion, in order to obtain positive results and growth for the firm. Overseas Expansions Every firm needs growth to fulfil its going concern requirement. Growth for the firm may be within the country of operations i.e. source country or on an international level. The increase in competition and technological advancements compel the firms to enter into new markets within the country and overseas. â€Å"Firms may expect to increase their profits through overseas operations.† (Habbard and O’Brien 2006) Thus firms engage in overseas operations for better results and diversity. There are many methods for overseas expansion depending upon the requirement and feasibility of the organization wanting to expand overseas. The basic method for international expansion is exporting. This is a low cost and low risk way to enter into the global market by selling your products in overseas domestic markets. The exporters get rebates by the government in order to promote the export and increase the foreign exchange reserve for their country. Another approach for expansion is the Foreign Direct Investment (FDI). â€Å"Foreign direct investment (FDI) is the process whereby residents of one country (source country) acquire ownership of assets for the purpose of controlling the production, distribution, and other activities of a firm in another country (host country)† (Moosa 2002) This method is more expensive as compared to the previous one and requires more investment in terms of cash, machinery, personnel etc. There are different ways for this method to work, i.e. wholly owned subsidiary which is completely owned by the parent company, joint ventures that are partnerships between two business and strategic alliances that are arrangement s between businesses. Whatever way the firm decides to expand abroad depends upon its priorities. Other method of overseas expansion may involve relocation of production. In this method the firms shifts its production facilities to a country that provides cheaper labour, less trade barriers etc. This shifting reduces the product costs thus making it more competitive in the market. Management contracts are also used by the firms to provide managerial expertise to other businesses. Firms also use licensing and franchising as methods of overseas expansion. Thus overseas expansion is a decision that requires proactive thinking and careful selection of methods and deployment of the appropriate resources in order for it to be successful. Risks Involved in Overseas Expansion The overseas expansion brings with it different types of risks. The firms must assess these risks wisely in order for the expansion to be beneficial. These risks can be categorised as pure risks and speculative risks. â€Å"Pure risks are associated with hazards such as health, safety, environment and security, whereas speculative risks are associated with business, finance, human resources, information technology strategy and politics.† (Adams 2006) The risks of overseas expansion depend upon the country in which the country is expanding. When a firm goes overseas it may encounter fraud, corruption, and other means of terrorism.

The US-Mexico Border Flow of Illicit Drugs Essay

The US-Mexico Border Flow of Illicit Drugs - Essay Example The major aim of this cooperation has been to create disruption for illicit drugs market in order to make the situation more difficulty for the illegal traffickers to manufacture and traffic the drugs to the US. The US has been providing the Mexican authorities with some projects and programs such as interdiction of shipment of cocaine which comes from South America, stemming the manufacture and carrying of opium poppy and marijuana. In addition to this it has come up with a program of controlling precursor chemicals employed in methamphetamine production (Los Angeles Times). Mexico, over the years, had decided to curb the problem with no support from the US. This sensitivity of national sovereignty created difficulties for the two nations to establish good coordination for the counter narcotics operations. Later in early 1990s there was some improved cooperation while in 1998, the two countries concluded this by signing the Bi-national drug Control Strategy. They have kept on cooperating to curb the flow of drugs across the border despite the challenges experienced (Luis). Despite the fact that the two countries have been putting so much effort to fight the flow of drugs from or through Mexico to United States of America through the US-Mexico border, thousands of tons of illegal drugs have still been flowing from Mexico into the USAevery year. There have been fewer cases of reported seizures of this illicit business in the border over the past years. 1.30 Justification Several challenges that the counter-narcotics face have prevented it from achieving its goals. One of the major problems is good cooperation and co-ordination between the two country’s authorities. 's authorities. Creating this link would help to over come some of the barriers created in this war. This research seeks to find out some of the major challenges posses which prevent the authorities from attaining a zero tolerance to trafficking of drugs across the border and the solutions to them. 1.40 Hypothesis Being aware of the challenges and problems faced in the war against the flow of drugs across the border would help in understanding how to overcome them and eventually winning the fight against this vice. 1.50 Objectives 1. To find out whether the illegal drug have still been flowing to US across the border without being seized. 2. To find out the reasons why this drugs are flown in without being noticed by the counter-narcotics and the authorities 3. To suggest what the authorities of the two countries should do to improve the situation. 2.0 Literature Review There have been several efforts made by both authorities to cease the flow of illicit drugs. In 2000, the Mexican Authorities reported that the average amount of cocaine coming into Mexico which intention of transshipment into the United States of America has been estimated to be about 290 metric tons. The amount reported to have been seized in the US-Mexico Border is about 36 metric tons that year. The amount of quality marijuana as well as heroin manufactured in Mexico the same year is estimated to be about 9,400 metric tons per year for marijuana and about 19 metric tons for heroine. Reported seizures for marijuana is said to be about 2,900 metric tons for a year while for

General Management - George David Essay Example for Free

General Management George David Essay George David has been CEO of United Technologies Corporation (UTC) for more than a decade. During that time he has received numerous accolades and awards for his performance as a CEO. Under his leadership UTC, a $343 billion conglomerate whose operating units include manufacturers of elevators (Otis Elevator), aerospace products (including Pratt Whitney jet engines and Sikorsky helicopters), air conditioning systems, and fire and security systems, has seen earnings grow at 10–14 percent annually—impressive numbers for any company but particularly for a manufacturing enterprise. According to David, a key to United Technologies’ success has been sustained improvements in productivity and product quality. The story goes back to the 1980s when David was running the international operations of Otis Elevator. There he encountered a Japanese engineer, Yuzuru Ito, who had been brought in to determine why a new elevator product was performing poorly. David was impressed with Ito’s methods for identifying quality problems and improving performance. When he was promoted to CEO, David realized that he had to lower the costs and improve the quality of UTC’s products. One of the first things he did was persuade Ito to work for him at UTC. Under David, Ito developed a program for improving product quality and productivity, known as Achieving Competitive Excellence (ACE), which was subsequently rolled out across UTC. The ACE program has been one of drivers of productivity improvements at UTC ever since. Early in his tenure as CEO, David also radically reorganized UTC. He dramatically cut the size of the head office and decentralized decision making to business divisions. He also directed his accounting staff to develop a new financial reporting system that would give him good information about how well each division was doing and make it easier to hold divisional general managers accountable for the performance of the units under them. He then gave them demanding goals for earnings and sales growth and pushed them to improve processes within their units by implementing the ACE program. At the same time David has always stressed that management is about more than goal setting and holding people accountable. Values are also important. David has insisted that UTC employees adhere to the highest ethical standards, that the company produce that have minimal environmental impact, and that employee safety remain the top consideration in the work-place. When asked what his greatest achievement as a manager has been, David refers to UTC’s worldwide employee scholarship program. Implemented in 1996 and considered the hall-mark of UTC’s commitment to employee development, the program pays the entire cost of an employee’s college or graduate school education, allows employees to pursue any subject at an accredited school, provides paid study time, and awards UTC stock (up to $10,000 worth in the United States) for completing degrees. Explaining the program, David states, â€Å"One of the obligations that an employer has is to give employees opportunities to better themselves. And we feel it’s also very good business for us because it generates a better workforce that stays longer. † David states that one of his central tasks has been to build a management team that functions smoothly over the long term. â€Å"People come to rely upon each other,† he says. â€Å"You have the same trusting relationships. You know people; they know you. You can predict them; they can predict you. All of that kind of begins to work, and it accelerates over the tenure of a CEO. If you have people bouncing in and out every two to three years, that’s not good. According to Sandy Weill, former chairman of Citicorp and a UTC board member, David has the right mix of toughness and sensitivity. â€Å"When somebody cant do the job he’ll try to help; but if that person is not going to make it work, that person wont be on the job forever. † At the same time Weill says, â€Å"He does a lot of things that employees respect him for, I think he is a very good manager. Even though David is demanding, he can also listen—he has a receive mode as well as a send mode. †

Psychoanalytical Approach To Disney Films

Psychoanalytical Approach To Disney Films This essay will consider how Disney films can be regarded as projecting a range of stereotypes in film which seek to define what is normal and natural in society. I hope to reveal that these images actually are consciously constructed to adhere to and reinforce dominant ideological values and are a part of the Disneyfication process where everything is homogenized and turned into a product (See Bryman 2004). This entails the repetition of stereotypes from film to film in the arena of gender, sexuality and race, and while these roles vary slightly throughout the years, they remain largely consistent between 1923 when Disney was founded and 2010 when their most recent film Tangled (Greno Howard, 2011) was released. The fact that these stereotypes are so conservative has prompted a range of writers to criticise the impact Disney has had on American and even global society. Giroux stated in The Mouse That Roared: Disney and the End of Innocence (1999) that There are few cultural icons i n the United States that can match the signifying power of the Disney Company (2001: 123). He is not alone in his criticism of Disney; writers like Wasko (2001) and Bell (1999) have joined the ranks of those seeking to elucidate how pervasive Disneys influence has become. I will consider the impact these films potentially have on children, especially in the way their world views are formed. Methodology I will consider several Disney films in seeking to explore these stereotypes: Tangled, The Princess and the Frog (Clements Musker, 2009) The Lion King (Allers Rob Minkoff, 1994), Aladdin (Clements Musker, 1992) and The Little Mermaid (Clements John Musker, 1989) as I believe these all can be seen as very reflective of the societies in which they were produced and reveal Disneys world view. I will argue how the fact that these films are aimed at young people make them even more powerful. The Disney film seeks to naturalize these stereotypes, presenting them as part of the natural order, when in fact they are nothing of the sort. The world that Disney has constructed has historically tended to be defined and largely populated by white heterosexual characters, even when the narratives reside in the animal world. I will show how some of these more contemporary texts offer partial challenges to these norms while simultaneously reinforcing the predominantly hegemonic world view. I intend to approach the films from a semiotic, sociological and psychoanalytical perspective in an attempt to deconstruct the role these films play in society. In doing so I have attempted to look at the texts in as objective a manner as possible and read them as artistic artefacts to suggest what they say about the times and the culture in which they are made. I would argue that films are the most powerful of all artistic texts with a tremendous ability to move and motivate people in ways they often cannot understand or even register. Governments have regularly put the cinema to use in mobilising the public to support their political ideas, both in an explicit fashion (see the Soviet propaganda films made by Eisenstein and Pudovkin during the aftermath of the revolution in Russia in 1917) and in more implicit ways (for this we could consider how Hollywood films have continued to promote a variety of versions of the American Dream especially in the 1930s and 1940s). A lot has been written about Disney, especially in the fields of race and gender and these texts have been very useful in informing my critical approach to Dis ney as a company and a signifying entity. The Central Question How do Disney films and other Disney products influence young people and their lives? I would argue that far from being a benign and harmless relationship the connection between Disney and its consumers, as that is what they are, is a powerful one which starts at a very early age. Children are exposed to Disney images almost from birth on Disneys television channels and then at the cinema, then on home DVD. I suggest that this surreptitiously informs their world view in quite significant ways. This is especially perfidious because these texts are deliberately targeted at the young and impressionable who lack the defences and reasoning skills adults have developed which enable them to resist such strong images. The world view that Disney normalises for them is one in which certain behaviours are depicted as being the norm and even certain races, sexualities and gender roles are assigned with positive and negative attributes. A key aspect of these process is the way in which Disney fil ms market themselves as safe, innocent and even morally educational, suggesting to the parents that to entrust their children to Disney is to embrace something that is more than a company but something akin to a family. I hope to show in this essay that this is just another cynical marketing ploy that Disney employs to engender support for the company, and ultimately generate more revenue for the corporation. Sexism Since 1923 Disney has become an almost unrivalled multi media empire. However, Walt Disney did not believe his films were culturally influential, he suggested they were just entertainment (qtd in Wasko 2001: 3). Critics like Ward disagree and assert that such films aimed at young people can shape the way children think about who they are and who they should be (2002: 5). Disney films can be considered to promote sexist or even misogynist values to young women as the roles women are afforded are very limited and the narratives place men in positions of power. Here it is clear that Disney fits into stereotypes that reach across the breadth of Hollywood into all of its genres. Laura Mulvey argued that Hollywood reproduces the hegemonic and patriarchal society by presenting certain roles and images as the norm. In her analysis women are portrayed in a very reductive manner and presented as scopophilic objects for the purpose of being looked at by males and in the process dominated. In Mu lveys understanding Hollywood is part of the systematic process which reinforces the patriarchal ideology and we can see this at work from early Hollywood until now. Her works poses a lot of questions for audiences? Why do women get so few leading roles? Why are they relegated in films and cast as sex objects for the male oriented narratives? Why are women that transgress the natural order punished in Hollywood cinema? We can observe that this process works on two levels: the films both recreate and perpetuate dominant ideological values. Mulvey commented, There is no way in which we can produce an alternative [to the conservative values that Hollywood reproduces] out of the blue, but we can begin to make a break by examining patriarchy with the tools it provides, of which psychoanalysis is not the only but an important one (Mulvey 1989: 15). I would argue that Disney films are an effective embodiment of many aspects of Mulveys central thesis. In the history of Disney films women have largely tended to be defined as either perfectly pure princesses (to be valued, idealised and cherished and ultimately married), villains (who transgress unspoken laws of society by being corpulent, unattractive or refusing to submit to patriarchal dominance), mothers (who give up their independence, sexuality and individuality to be subsumed into the male defined family unit), or variations of these archetypes. Despite often being the protagonist (and having the film named after them), they are relegated to subservient positions in the narrative or rely on men for their ultimate salvation. Attractiveness is a key feature in Disney and it has been since even before Cinderella (1950) and Sleeping Beauty (1959). Women are categorized by whether they are attractive or not and beauty becomes a key to their moral status and their happiness. The goal for a woman in Disney films is often love, not a career or intellectual growth, and these visions o f womanhood are presented as something every woman should aspire to, without exception. If a woman departs from this stereotype she is shunned within the diegesis and presented as a corruption. Bell suggested there were only three predefined roles for females in Disney texts 1) beautiful young heroines, 2) cruel mother figures and 3) harmless, asexualised elderly women. (See Bell 1995) Here we see the imagery and ideology young girls are exposed to before they are old enough to understand and be critical of it. They are informed that to be a whole and happy person they must be beautiful, define themselves through relationships with the opposite sex and be submissive to their fathers and then their husbands. For me this is far from a healthy ideology to promote to young girls and offers up a disturbing and unbalanced gender relationship at a very important period in a young persons life. We can see examples of this paradigm in the majority of Disney texts produced over the years. In Snow White and the Seven Dwarves we have Snow White as the beautiful heroine and The Wicked Stepmother as the cruel mother archetype. Cinderella contains the eponymous character as the beautiful heroine, the sisters as cruel figures and the fairy godmother as asexualized elderly woman. If we consider some more modern examples we can see how far things have changed, or discern whether they have not changes at all. The Little Mermaid (1989) features the heroine Ariel, a beautiful young woman and mermaid at the centre of the narrative, she is slightly more independent than the antecedents that came before her, but she too is defined by her pursuit of love. She challenges her father, Triton, at the beginning of the narrative, eager to not be a part of a show being performed for him. Near the end of the film Ariel even gives up her identity for the sake of her true love. So despite minor chang es, she is still forced to make sacrifices that men in Disney films are not asked to make. It is no coincidence that the heroine of the film is beautiful and young and the villain of the film is the old, overweight and unattractive Ursula, who seeks to steal identity and power and by going outside of the norm can only be thought of as a corruption. This implicitly connotes that if a woman is not young, attractive and compliant she is then a threat to society. Supporters of Disney will suggest that these texts are just films, harmless entertainment for young people, but what moral lessons are they to draw from the ideologies presented? In my opinion they are far from innocent texts devoid of cultural meaning, they are immensely powerful artefacts that structure how young people look at the world. The Little Mermaid was also accused of racism on its release, the character of Sebastian the underwater crab was felt by many to be a stereotype of a Jamaican man who enjoys a lazy life under the sea which he prefers to the surface. The song he sings is suggestive of this Up on the shore they work all day, Out in the sun they slave away, While we devotin, Full time to floatin, Under the sea! This is just another example of how Disney chooses to frame certain characteristics in distinctly racial terms. The choice to have the character a black man embody this aspect perpetuates the racist stereotype that has remained pervasive in the society and here it is projected at children. Disneys newest film, Tangled, makes an interesting addition to the Disney oeuvre as it both subverts and reinforces some of these archetypes. It concerns the familiar fairy tale story Rapunzel, but like many modern adaptations (See Dreamworks Shrek, 2001) it deconstructs its tropes and its codes and conventions. Bruno Betelheim in his influential The Uses of Enchantment: The Meaning and Importance of Fairy Tales suggested that stories like this imparted powerful notions of ideology to generations through the ages and reflect what a society arbitrarily decides is moral and just. We can see this approach very much apparent in the work of Disney who often draw on these fairy tales in their films and see they role as some sort of unofficial moral educator for generations of children, whether they state this or not. The protagonist of the Tangled, Rapunzel, is a young woman who is, as per usual blonde, white and slim. One could ask what kind of messages this sends to young women? They sug gest that the way for happiness and success is through youth and beauty. That being young and looking a certain way makes you normal and fit into society. If you do not fit this paradigm then you are relegated from the narrative or cast as the villain. The way Disney promotes these messages is so veiled that the youths watching may never regard the issue so explicitly, but it is so deeply ingrained in our culture that it is hard to ignore. In this way films and the way people identify with the cinema screen can be associated with French psychoanalyst Jacques Lacans idea of the mirror stage. Lacan suggested that the child at the age of between six and eighteen months see themselves in the mirror and believe it not to be a reflection but the self in its entirety. Thus the way a spectator identifies and subsumes itself into the characters it sees projected on the cinema screen is just as illusory as the process the baby goes through. This is only one example of how a psychological appr oach to Disney is useful in coming to understand the film as texts with cultural resonance. Whether one holds with this theory or not it is clear that these images of princesses hold a distinct fascination for young girls which can be seen in the amount of merchandise that is sold across the world focusing on characters like Snow White, Cinderella and Ariel. Disney presents these figures as iconic characters that girls of the world should aspire to be like instead of doctors, authors, scientists and politicians. Rapunzel is more independent than Disneys usual heroines; she is not averse to action and combat, in fact when she first comes across Flynn, the dashing hero of the film she knocks him out. Rapunzel is also intelligent, quick witted and humorous, attributes that are not always connected to women in Disney films. Here we see evidence of Disneys ability to move somewhat with the times and identify that the needs of their audiences have changed since the 1950s, but I would argue that this is performed in a cynical fashion, seeking to anticipate what would sell to an audience rather than a desire to present more balanced role models for young women. The antagonist of the film is much more predictable, a cruel mother figure called Gothel who has kidnapped Rapunzel and imprisoned her in a tower, leaving Rapunzel unaware of the fact that she is a princess. Gothel uses Rapunzels powers to keep herself young. By being ignorant of her royal lineage the film places Rapunzel resolutely within th e fantasy of young women discovering they are princesses, an enduring trope particularly relevant in the last few years given media fascination with the courtship and eventual marriage between Prince William and a commoner Kate Middleton. Not only is Rapunzel a princess, but she secretly has magic powers and later we discover her tears can heal wounds and even bring the dead back to life. The character of Flynn embodies many archetypes familiar to the Disney canon, his swaggering posture denotes that is the handsome and dashing rogue with a heart of gold. It is worth pausing to consider that, while males are given more variety of characterization in Disney films than women, they still are forced into certain stereotypes of attractiveness, bravery and what constitutes masculinity. Disney makes one or two concessions to new millennial masculinity in portraying that underneath Flynns brash exterior he is sensitive. In a sequence where they both believe they are about to die Flynn reveals his real name is the considerably less dashing Eugene Fitzherbert. Yet despite these progressive aspects to Rapunzels character the film also has her life given meaning through her love for Flynn. Flynn proves the catalyst for her self-discovery and she is rarely a casual narrative agent of her own. She is the latest in a long line of Disney heroines that require a man to save her and teach her what true love is. The film ends with Gothel being killed; by moving outside of what is regarded as normal and moral behavior for women she must be punished. Rapunzel then marries Flynn and in doing so she has achieved the ultimate goal, in Disneys eyes, of what young girls must aspire to. At the beginning of the new millennium Disney believes that it is appropriate and right to suggest to young women that what they should dream of above all else, above a career, education, excitement, travel or adventure, is marriage with a young man. Racism The other prominent arena that Disney has been criticised for is its depiction of racial stereotypes in its films. From its very early days Disney films were permeated with racist characterisations which were delivered in the same way: as harmless depictions of how things really were and in no way a moral statement at all. One could point to how the crows in Dumbo (1941) or the Arabs in Aladdin are framed in distinctly racial and pejorative terms. It wasnt until 2010 that Disney produced a film with a black princess, The Princess and the Frog and the film emerges as a very interesting and ambiguous text. The film is set in New Orleans in 1912 and it too is a reinterpretation of a familiar fairytale updated for modern audiences. The princess is Tiana and, on the outside, she seems like a fairly modern construction. When her mother reads her the fairy story The Frog Princess at the start of the film unlike her friend Charlotte La Bouff, she rejects it, stating that she would never kiss a frog. This is one of many ways the film ironically comments on its own status as a fairytale text and allows the film-makers to make gestures towards contemporary attitudes and values. When the narrative moves to 1926, Tiana is far from what might be considered an ivory tower princess, as she works two jobs in an effort to save money and open her own restaurant. By portraying her as an industrious young business woman the film seems to be suggesting that there is more in life for young girls to aspire to than becoming a princess, wife or mother. However despite this the film relies on the old fashioned stereotypes that have permeated Disney since the very beginning with regards to how women should look. Tiana is black, yet she is beautiful, slim and pale skinned and thus contributes to the inculcation of a certain stereotype that Princesses must look a certain way. Again we must ask, how would young girls who do not look this way respond? When a prince is changed into a frog she agrees to kiss him in exchange for enough money to open her restaurant, but is surprised when she too turns into a frog. So while Tiana spends a large section of the film asserting her individuality through her hard work and feisty attitude she finds herself completed by the love of a man. The film does offer some variations on the stereotype of the male hero, in more or less the same way as Tangled, near the end of the film it is the sensitive prince Naveen who states that he is willing to give up his dreams for her, an act that is usually given to the woman to perform. When they are initially unable to change back to human form, they proclaim their love for one another and state that they will be happy to live as frogs as long as they are together. However, when they kiss Tiana becomes a princess and thus breaks the spell turning them both back into humans. Like Tangled, the film offers both improvements to Disneys traditionally conservative portrayals and also it perpetuates some of the same old stereotypes. I would argue that the film uses racial stereotypes in a different way to the way Disney has historically. By dwelling on voodoo, in particular in the character of the voodoo master Dr. Facilier, it relegates African identity to a crudely stereotyped Other. He is a malicious and evil characterization who, by transgressing the natural order, must be punished at the end of the narrative. The film Aladdin was also accused of perpetuating racial stereotypes on its release in 1992. As Disney moved into depicting an Arab culture in one of its films many predicted it would conjure up similar antiquated and racist characters. It too takes a familiar fairy tale and deconstructs it as became the trend in the 1990s and into the new millennium. The story follows a young boy, Aladdin, and his relationship with an evil wizard, Jafar, as they battle for the powers of a magic lamp which contains a genie. Critics felt that the film dwelled on images of barbarism and cruelty by Arabs which audiences would equate with the contemporary Muslim world. A particular song in the film was targeted by the American-Arab Anti-Discrimination Committee as being an embodiment of the attitude of the film towards the Middle East, its lyrics went Where they cut off your ear if they dont like your face/Its barbaric, but, hey, its home. In subsequent releases on video and DVD they were changed to Wher e its flat and immense and the heat is intense/Its barbaric, but, hey, its home. It is quite obvious that those with lighter skins are placed on the side of good and those with darker skins are evil. Giroux states that the bad Arabs in the film are determined by their thick, foreign accents and the good Arabs like Jasmine and Aladdin speak in standard American English. (1999: 105) The film was criticized for something Disney has historically done with many of its non white characters throughout the years, that is anglicize their features. We can see this in the case of not only Aladdin and Jasmine in Aladdin but Pocahontas and Mulan. Disney takes non-white characters and makes them appear more white in appearance than they actually are and thereby less threatening for the audience who they presume might be offended by watching an non-white character as a protagonist. The case of Aladdin and Jasmine is quite clear as they are changed from looking like Arabs to almost twentieth centur y American who happen to have healthy tans. It is no coincidence that the character was Aladdin seems to have been modeled on perhaps the all American symbol of the 1980s and 1990s, Tom Cruise. Such Manichean and racist accounts of morality can be found across the whole of Disney where the idea of evil is encapsulated by the dark skinned and obviously Arabic wizard Jafar. One of Disneys greatest critical and commercial successes in the modern era is undoubtedly The Lion King. It too is an example of a film which, arguably, embodies both the sexism and racism in inherent in the Disney world. It is an original rites of passage drama about a young cub Simba, who sees his father the King Mufasa killed. Scar tricks Simba into thinking he was responsible for his fathers death causing Simba to flee the kingdom in shame. The throne is claimed by Simbas cruel uncle Scar who had orchestrated the kings death. Throughout the course of the narrative women are almost entirely marginalized from the film and the realms of power and responsibility are only occupied by men. This is another way that female roles are constructed in Disney films, by legitimizing gender power relations and naturalising such imbalances. Here one might ask whether Disney are being sexist or just reflecting existing social structures in the real world? However this process of legitimization r esults in further exacerbation of such existing structures by reinforcing them. Like other Disney films this process is deemed as normal and part of the natural order, attention is not drawn to it within the plot and it is depicted as historically inherent and normal. The only female characters of note are Simbas mother who is relegated to the sidelines and the young cub which Simba grows to marry. Her only function is to act as a catalyst to prompt Simba to return to do his masculine duty and reclaim the throne. At the end of the film she has another role and that is to provide a son and heir for Simba when he becomes King. The villain of the film, Scar, has conspicuously darker skin than his biological relatives in the film and he is distanced from them by the fact that he speaks with an English accent. The creation of such a racial Other has been a historic strategy by Disney throughout the companys history. In modern films their racism is not so obvious as it once was but there is still an assumption that a villain must deviate from what society regards as normal, that is he or she must be non-white, overweight or old. Perhaps the films most racist element is the army of hyenas which Scar commands are also depicted as distinctly part of a racial minority in the way they speak: inner city, jive talk. When finding a group of characters supposed to represent menace and evil, Disney falls back on the same hackneyed stereotype it has used for more than fifty years. Critics of the film charged that The Lion King made racism and sexism acceptable and part of the natural order. Ward stated when racism and se xism becomes the norm that appears to represent reality, then Disney has lost its moral high ground (2002: 32). In recent times outside of Disney films directors like George Lucas and Michael Bay have been criticised for using the same stereotypes in their films. In The Phantom Menace (1997) the character of Jar Jar Binks was criticised by being a bumbling and foolish character who happened to speak with a Jamaican accent. In Transformers 2 (2009) the characters of Mudflaps and Skids were regarded as racist for the same reason. Many Disney films have come under a lot of criticism for including subliminal messages in their films in particular hidden erotic images like a phallus from The Little Mermiad, the word sex across the sky written in the clouds in The Lion King, and nudity in The Rescuers and Who Framed Roger Rabbit. After these criticisms Disney often removed the offending images from the video and DVD release of the films. They were mostly done by disenfranchised animators during the long and laborious process of animating a film which can last for several years. The powers of subliminal messages are well documented and it might be argued that this is another reason why Disney films should not be handed over to children to be watched without care and attention. Techniques like this have been used in advertising for decades to sell products and here in films targeted at families and children it is hard to tell what the effects may be. These stories of images in Disney films inspired the episode in th e satirical Fight Club where the protagonist Tyler Durden (Brad Pitt) splices images from pornography into family films. The audiences do not ever know consciously what they have seen, but somewhere in their brain it registers, the scene ends with a shot of a little girl crying for a reason she doesnt understand. A concept which I feel has been largely neglected in most academic studies of Disney that I have read is the fact that children growing up in the Disney era being introduced to fairy tales through the Disney process rather than in one of their original forms. Of course this is a considerable shame for a variety of reasons: 1) that the stories are distinctly Americanised and populated with white characters and lack the diversity which can be found in many of the original texts. 2) That children are being (and have been for many decades) effectively raised by the television and having these stereotypes inculcated into them from a very early age. 3) That these rich stories are being manufactured to act as devices through which to sell products to children which, I would argue, perverts the important role which fairy tales play in our society. One must consider Disneys power as a cultural signifier in this first decade of the twenty-first century. Disney now has television stations that are projected into peoples living rooms everyday rather than once or twice a year when people take their children to see the latest Disney film at the cinema. This changes things in the sense that the company achieves an even greater intimacy with the consumer from an even earlier age. Fortunately this has coincided with what we might regard as greater awareness on issues of media culpability, although how much of this has filtered into the mainstream audience remains to be seen. I believe that the majority of parents regard the Disney brand as an example of safe and sincere entertainment that is automatically suitable for young people. Disney has branched out to produce hugely successful shows aimed at the wide spectrum of different demographics within the family audience from the very young, those dubbed tweens, into the early teenage years and beyond with shows like Hannah Montana which fit into the mould established within Disneys animated films. These shows are vibrant and aspirational and on the surface have positive messages for young people. However, as we have seen with Disney films this fails to account for what they leaves out of these narratives. There are very few characters from ethnic minorities, or with disabilities, or those who have different sexualities, or children who look different from the bright, predominantly white, clean teens that occupy the central positions in these shows. One might ask how relevant these characterisations are around the world? Or to children living in America who do not come from so obviously affluent families? Disney might argue that these shows are inspirational, but for many they ignore the realities of a large part of their audience forced to identify with characters very different to themselves. There can be no doubt that Disney has changed, to a certain extent, with the times both on the cinema screen and in the home entertainment arena. Many of Disneys television shows and films pay lip service to issues of political correctness as we have observed in films like The Frog Princess and Mulan. But I think it is still clear to see that a fundamental shift in Disneys approach to the social and political realities of the world has yet to happen. Disney has continued to perpetuate many racial stereotypes even in recent films, when they must have been aware of the impact of these issues and how important they have become to many parts of their audience. Conclusion It is clear to see that Disney are one of the most influential media companies in the entire world and to deny their influence on successive generations of youths is impossible. Once this influence is accepted one asks, what kind of influence is it? Peter and Rochelle Schweizer in Disney: the Mouse Betrayed: Greed, Corruption, and Children at Risk (1998) argue that Disneys image of wholesome and nostalgic Americana is a self-consciously created one that is only formed to generate income for the company. Disney films are not benign artefacts, but texts full of extremely potent symbols rife with meaning and ready to be decoded by people willing to look a bit deeper for these sorts of message in cultural texts. The images of gender and race we have seen in this essay seem harmless on the surface, but when considered closely one sees that the kind of ideals and norms they present to children they might not be as benign as they first appear and for this reason alone they are worthy of fur ther study. These images have tended to be ignored in the mainstream media as Giroux comments The more liberal critiques often entirely ignore the racist, sexist and anti-democratic ethos that permeates Disney films (1999: 85). Here we must identify something that often slips by parents in their relationship with Disney, the fact that it is a capitalist corporation designed to earn money for its shareholders. This is often lost in the fondly remembered nostalgia consumers have for the films of their childhood. This is perhaps one of the most effective marketing strategies in the history of modern America, how the company has sought to convince consumers that it does not real

Music Copyright Infringement Essay -- Napster Laws Essays

Music Copyright Infringement MP3 is an audio format that allows users to compress and send music files easily over the Internet. The major problem with this music sharing is that most of the files are pirated, which has caused a stir in the music industry. Music companies and music artists have been complaining about how their music is being stolen and therefore lowering their album sales. The major blame has been put on Napster and other file sharing software available on the Internet. Napster was a music sharing software that was shut down because of copying and distributing unauthorized MP3 files that violated the United States and foreign copyright laws. One of the major reasons why Napster was shutdown is because of Lars Ulrich, the drummer for the band Metallica. Lars Ulrich complained about Napster and how his music was being shared illegally on the Internet. To stop this Lars filed a complaint against Napster and then personally presented Napster with the names of thousands of Napster users who have allegedly been trading the band’s songs online without permission. This created a major problem for Napster as this was brought up to the United States Supreme Court. Napster argued in court that music is for sharing and all that Napster does is give people the opportunity to talk about what music they like what music they want to trade. The RIAA argued that sharing files over the Internet is illegal because the files are stolen and not copyrigh ted. Evidently Napster lost the court battle and therefore was forced to shutdown causing millions of users to find another way to share music files over the Internet. Shutting down of Napster caused a major race for who would be the next major softwa... ...iles. In the end music industries fear that people will inevitably stop buying CD’s causing the industry to be out of business. It is trying to do all that it can to keep the music industry going strong by going to courts and filing lawsuits against piracy. But as technology improves and more and more people are learning how to download and burn their own CD’s, this fight against piracy will almost be impossible. The decrease in sale has been very noticeable and it will only continue to fall. It seems like the only way to stop illegal file sharing is to shut down the internet. But the chances of that happening are not good therefore the music industry has their work cut out for them. Click Here For Some Links: http://newsfactor.com/perl/story/4704.html http://news.com.com/2100-1023-252862.html?legacy=cnet http://www.napstermp3.com/news.htm

Relationships :: Definition Defining Relations Essays

Part 1:Relationships What is a relationship? And just what kind of relationship are you talking about? Relationship: (ri là ¡ shen ship ´) n. 1. The quantity or status of being related; connection. 2. Connection by blood, marriage..etc; kinship 3. A particular instance of being related. (As stated in the Third Collegiate Edition of Webster?s Dictionary) In most cases that definition does not clear anything but I put it there anyway that way you can have the real definition versus mine. The relationship I?m going to be talking about is the one that can exist between heterogeneous humans both male and female. I?m, not talking about a connection by blood but rather a connection by a commonality. A link between two people, so to speak. And how 2 people bond together to stride towards a common goal. That common goal achieving a friendship, girlfriend/boyfriend, husband/wife..etc. First off, just how is a relationship formed? Well I have come up with a set of stages explaining how two people co-exist together. There are 5 basic stages. The first stage of a relationship is basically acknowledging a person. Knowing that their a living, breathing mammal like yourself and they too have a purpose in this world. Now you acknowledge them pretty much by finding out basic information. This basic information being simple things like their name, gender, sharing a common place with them (school, work for example) and their description (red hair, blue eyes, tall, skinny..etc.). The second stage is beginning socialization but in a casual sense. Talking to that person only about things you 2 might share at a certain obstacle. Such as asking a person for the homework you missed (?Study buddy?) or what did you miss at the meeting for word last Friday. These brief conversations never exceed anything out of bounds. You would never ask your ?study buddy? what their plans are for the weekend or anything to that degree. Following these brief conversations you have, you start offering gestures. You may notice yourself saying ?hi? to that person when you see them, a possible handshake and saying ?bye.? In today?s society you might say the more common phrase ?what?s up (which basically means what?s new?, how are things?, what have you been upto..etc.) and you?ll get the most likely response of ?nothing much? and you?ll be on your merry way again. The 3rd stage is actually becoming friends with that person. This means being an active part in that person?s personal life. More socially. You start to learn their personal side. This means learning things about them that you wouldn?t normally know from

Dorothy Parker Essay -- essays research papers

*** "Inventory" 'Four be the things I am wiser to know: Idleness, sorrow, a friend, and a foe. Four be the things I'd been better without: Love, curiosity, freckles, and doubt. Three be the things I shall never attain: Envy, content, and sufficient champagne. Three be the things I shall have till I die: Laughter and hope and a sock in the eye.' *** Dorothy Parker became popular shortly after the first world war with her light verse and short stories. Although her works may not seem harsh and unwomanly today, they were labeled in this manner at the height of her popularity. Her cynical verses developed into something of a national frenzy, while giving the reader the impression that she recklessly stretched a woman's equal rights to include sexual relationships. It seemed that infidelity was included among these "rights." Her admirers culled quotations from her poetry that, while seeming to be among the most clever, were also among the least sincere. These epitomize the apparent lack of emotional range displayed in her verse. The techniques and topics that many of her verses tackle are as follows: "bitterness, humor, wit, and love" (Adams 519), together with an absolute foreknowledge of their futility. Love, especially, plays a major role as a theme of Parker's verse. Many poems are relating to love and loneliness or death as results of love. Parker once said of an actress in a review of a play that she "runs the gamut of em...

Implications of Pure Food Act in Bangladesh

University of Dhaka Faculty of Business Studies Department of Marketing IMPLICATIONS OF PURE FOOD ACT IN BANGLADESH Submitted to Shehely Parvin Assistant Professor Submitted by NADEEM NAFIS – 4119044 LETTER OF TRANSMITTAL 2 Adulteration runs rampant in the country. Dangers lurk in every food items. From vegetables, fish, milk, fruit, sweetmeats, ice cream, to spices, nothing is safe. Packaged and bottled drinks, both locally produced and imported, with harmful ingredients and chemicals are being sold in the market. Many of the dry food items available in the market are being produced in bewildering unhygienic locations.Oblivious of the dangers lurking in the everyday food items, parents now ask their children to eat foods that contain vitamins, iron and calcium. Though there is a law but still no effect or it is ineffective. However in doing this report I feel luck to aware myself and eventually it will give me knowledge to make aware others people around me. I would like to g ive a big thanks to Shehely Parvin, Assistant professor of Department of Marketing, University of Dhaka and course teacher of MKT-510- Business Environment. This course made me to undertake the responsibility of preparing a project on â€Å"Implications of pure food act in Bangladesh†.This report is required as a part of fulfilling the objectives of a project course (MKT-510) Nadeem Nafis 41119044 MKT-510 EXECUTIVE SUMMARY Food adulteration in the country has assumed alarming proportions. Experts in medical biology point out that consumption of adulterated food affects people with kidney dysfunction, diabetes and cardiac problems. They further point out that one of the important reasons for infertility is the presence of residues of pesticides, growth hormones, heavy metals and mycotoxins in our food. The main reason for this is that our farmers are not properly trained in the use of chemical fertilisers.Absence of effluent treatment plants on one hand (ETP) and lack of train ing of the farmers, the factory wastes, fertiliser and pesticide residues are drained out at will into the farmlands, ultimately contaminating the farm at large. A study by the Institute of Public health revealed that more than 50% food samples including water which they had tested were adulterated. According to D. G. , BSTI the production of contaminated drinking water has been increasing in the country. BSTI revealed that about 1,000 drinking water factories exist in the country, only 400 of which have licenses from the BSTI.Bottlers of drinking water factories have mushroomed with little regard to compliance of standard or BSTI license. Despite BSTI cancelling the licenses of 139 bottling factories in the last 18 months, there has been no news in setting up new factories in new locations. The result: Children and aged people are facing constant threat of diseases even with the bottled water produced by these factories. Textile dyes are being randomly used to colour sweetmeats lik e kalojam, chamcam, pantua cakes and pastries. Urea fertiliser is used for whitening puffed rice.A section of factory owners, through use of other low quality oil and mustard colour, continue to market mustard oil. Sadly, in most cases they are using allyl isothiocyanate to give off a mustard oil extra bite. 3 MKT-510 When the import of soyabean oil becomes uncertain or the price shoots up globally, the local market manipulators resort to dishonest means. Unscrupulous millers resort to mixing soyabean oil with poor quality palm oil or super oil. In the domain of fruits and vegetables there prevails a total anarchy. Gullible consumers are buying fruits, locally produced or imported, from malls not realising what they are bargaining for.Many people in the country have stopped buying fruits, especially mangoes from the city markets after watching the destruction of formalin and ethofen-laced mangoes and grapes by the mobile courts on TV. Papya and bananas are artificially ripened by ch emicals like ethylene oxide and formalin. Experts in medical biology point out that ethylene oxide is carcinogenic and when used over food might invite a disaster. The key findings of the EPA study group suggest that many children may develop cancer sometime during their lifetime as a result of the pesticide or toxic-laden products they consume.The test conducted by BSTI-run mobile courts on fruit samples like mango, banana, lichis and jackfruit collected from Badamtali, Amin bazaar and Karwan bazar show the presence of formalin and ethofen, which in the short term will cause diarrhea, food poisoning and gastrointestinal disorder but in the long-term will accumulate to serious health implications. Fish is considered an essential protein for people of all categories and ages. Many fish sellers spray fish with formalin (formaldehyde gas mixed with methyl alcohol), an organic chemical, usually used for preserving tissues.It makes the fish appear stiff and fresh for a longer period of t ime. Regular intake of such adulterated fish and vegetables might cause cancer. The month of Ramadan will bring more such woes for Muslims because of the excessive fried items sold for a month. A section of restaurant owners use refined engine oil to fry chickens, kabab, peaju and potato crisps. Engine oil used as cooking ingredient makes food tasty, claim a section of the restaurant 4 MKT-510 owners. Defying health department regulations, many restaurant owners and street vendors use leftover cooking oil.This increases the peroxide limit of the oil, turning it toxic. The NRDC report goes on to charge that the governments of the countries surveyed are failing to adequately protect the youngsters from such dangers. Given the fact that children are consuming toxic food, they are likely to be more vulnerable than adults. Their organs may not be as efficient in removing toxic chemicals. In Bangladesh, we have allowed both pollution and food contamination to run riot. No agency other tha n BSTI has conducted any examination of the pesticide-residue levels or toxic chemicals in the food market.With a totally inefficient monitoring system, just having tough laws is not enough to keep unscrupulous traders from tampering with food items. BSTI sources revealed that it conducted 1,039 mobile courts across the country in seven months from July last year to February this year and detected rampant malpractice and adulteration in the food production centres. Some Tk. 23. 8 million were realised as fine during the drives while 1,086 cases were filed and 66 people were sent to jail. According to DG, BSTI, adulteration problem could be controlled easily if the DCC performed its job properly.The DCC is supposed to do so instead of BSTI.. DCC have their own magistrates while BSTI has to hire magistrates from the district administration. Despite the Pure Food Ordinance 2005, there was hardly any effort to enforce it. Even when the country's apex court issued orders again in 2009 fo r setting up food court and one food testing centre in every district, no effort was taken to implement it. With 50million people in the country known to be afflicted with complicated diseases by taking adulterated food, the administration has got to be scary.Given the political will, it is not very difficult to control this nefarious business by a handful of traders out to kill people slowly through poison; simply for minting money. 5 MKT-510 God forbid! What will happen if one of their near relations get affected with some deadly diseases by taking such adulterated food? 6 MKT-510 CONTENTS Description Page 9 9 10 11 12 12 14 15 16 17 18 19 20 20 23 27 29 30 30 30 7 1 1. 1 1. 2 Introduction Background of the report Scope of the report 2 2. 1 2. 1. 1 2. 1. 2 2. 1. 3 2. 1. 4 2. 1. 5 2. 2 Food safety: A public health priorityMajor issues in food safety Microbiological hazards Chemical hazards Surveillance of food borne dieses New technologies Capacity building Importance of food safet y 3 3. 1 3. 1. 1 3. 1. 2 3. 1. 3 3. 1. 4 Food safety & quality control framework in Bangladesh Laws , regulations & standards Laws & regulations Bangladesh pure food ordinance, 2005 in detail Analysis of food Bangladesh food standards 4 4. 1 4. 1. 1 Implications of pure food act in Bangladesh Using chemicals & industrial dyes to look food fresh & tasty Arsenic phosphorous & the carbide produces acetylene gasMKT-510 4. 1. 2 4. 1. 3 4. 1. 4 4. 1. 5 4. 1. 6 4. 2 4. 3 4. 4 Fish in kitchen market are stored in formaldehyde Condense milk Sulphuric acid & industrial dyes Formaldehyde Do you have formaldehyde related symptoms? Adulterated food The drive against adulterate food Laboratory analysis of food 31 32 34 35 36 38 40 42 44 44 46 47 48 50 8 5 5. 1 5. 2 5. 3 Implementation of food ordinance Administration & inspection Efforts by NGO’s WHO/FAO supported food safety program in Bangladesh 6 7 Conclusion & Recommendations References MKT-510 1. INTRODUCTION 1. Background of the Repo rt 9 Food safety legislation should be developed and updated taking into consideration specific needs of consumers and food producers, development in technology, emerging hazards, changing consumer demands and new requirements for trade, harmonization with international and regional standards, obligations under the World Trade Organization (WTO) agreements, as well as social, religious and cultural habits. The implementation of food safety legislation throughout the food chain is essential in establishing an effective food safety system.Effective national food control systems are essential to protect the health and safety of domestic consumers. They are also critical in enabling countries to assure the safety and quality of their foods entering international trade and to ensure that imported foods conform to national requirements. The new global environment for food trade places considerable obligations on both importing and exporting countries to strengthen their food control syste ms and to implement and enforce risk-based food control strategiesThe pure Food Act 2005 is the Bangladeshi food legislations that form the backbone of the food safety programme. The objective of the pure Food Act 2005 is to ensure that the public is protected from health hazards and fraud in the preparation, sale and use of foods and for matters connected therewith. MKT-510 1. 2 Scope of the report There are numerous types of implications are now occurring against pure food act of Bangladesh but we are unable to depict all of these fields of events. However in this report the major concerns are delicately depicted.Again due to time, information & synchronization stricture all details are not fully exposed. But in general if one goes through this report then he/she will find very interesting & can learn the impact not only on our society but also on the rest of the world. 10 1. 3 Objective of the Study This report has an objective to study, measure and analyze the implication, imple mentation & performance of Bangladesh Pure Food Ordinance, 2005. This report has divided into five major chapters, mainly focuses on 1. To know about Pure food act of Bangladesh 2. Implications of pure act in Bangladesh 3.Recommendations for proper implementation of pure food act MKT-510 2. FOOD SAFETY: A PUBLIC HEALTH PRIORITY Safe food contributes to health and productivity and provides an effective platform for development and poverty alleviation. People are becoming increasingly concerned about the health risks posed by microbial pathogens and potentially hazardous chemicals in food. Up to one-third of the populations of developed countries are affected by food borne illness each year, and the problem is likely to be even more widespread in developing countries.The poor are the most susceptible to ill-health. Food and waterborne diarrhoeal diseases, for example, are leading causes of illness and death in less developed countries, killing an estimated 2. 2 million people annually , most of whom are children. 11 Diarrhoea is the most common symptom of food borne illness, but other serious consequences include kidney and liver failure, brain and neural disorders, and death. Food safety refers to the potential hazards associated with food that can cause ill-health in humans.Certain of these hazards are naturally-occurring (for example aflatoxins in groundnuts), whilst others occur through contamination (for example pesticide residues in fruit). The potential hazards associated with food include the following (Unnevehr and Hirschhorn, 2000; WHO, 2002a): Food safety is of particular concern in a developing country context not only because of the high prevalence of food-borne illness and other hazards associated with food, but also because of the considerable economic and social costs that, in turn, reflect prevailing levels of economic development. MKT-510 2. MAJOR ISSUES IN FOOD SAFETY Food borne illness can be caused by microbiological, chemical or physical haz ards. The nature and extent of these risks are being elucidated by an increasing body of scientific data, although several areas of information gathering, such as the surveillance of food borne illness, need to be strengthened. There is also mounting concern about new technologies and especially the introduction of genetically modified organisms into the food supply. 12 2. 1. 1 Microbiological hazards Food borne illness caused by microorganisms is a large and growing public health problem.Most countries with systems for reporting cases of food borne illness have documented significant increases over the past few decades in the incidence of diseases caused by microorganisms in food, including pathogens such as Salmonella, Campylobacter jejuni and enterohaemorrhagic Escherichia coli, and parasites such as cryptosporidium, cryptospora, trematodes. Approximately 1. 8 million children in developing countries (excluding China) died from diarrhoeal disease in 1998, caused by microbiologica l agents, mostly originating from food and water.One person in three in industrialized countries may be affected by food borne illness each year. In the USA, some 76 million cases of food borne illness, resulting in 3,25,000 hospitalizations and 5,000 deaths, are estimated to occur each year. There are only limited data on the economic consequences of food contamination and food borne disease. In studies in the USA in 1995, it was estimated that the annual cost of the 3. 3–12 million cases of food borne illness caused by seven pathogens was US $6. 5–35 billion.The medical costs and the value of the lives lost during just five food borne outbreaks in England and Wales in 1996 were estimated at UK? 300–700 million. The cost of the estimated 11 500 daily cases of food poisoning in Australia was calculated at AU$ 2. 6 billion annually. The increased incidence of food borne disease due to microbiological hazards is the result of a multiplicity of factors, all associa ted with our fast-changing world. Demographic profiles are MKT-510 being altered, with increasing proportions of people who are more susceptible to microorganisms in food.Changes in farm practices, more extensive food distribution systems and the increasing preference for meat and poultry in developing countries all have the potential to increase the incidence of food borne illness. Extensive food distribution systems raise the potential for rapid, widespread distribution of contaminated food products. Changes in food production result in new types of food that may harbor less common pathogens. Intensive animal husbandry technologies, introduced to minimize production costs, have led to the emergence of new zoonotic diseases, which affect humans.Safe disposal of manure from large-scale animal and poultry production facilities is a growing food safety problem in much of the world, as manure frequently contains pathogens. Changes in eating patterns, such as a preference for fresh and minimally processed foods, the increasingly longer interval between processing and consumption of foods and the increasing prevalence of eating food prepared outside the home all contribute to the increased incidences of food borne illness ascribed to microbiological organisms. The emergence of new pathogens and Pathogens not previously associated with food are a major public health concern.E. coli O157:H7 was identified for the first time in 1979 and has subsequently caused illness and deaths (especially among children) owing to its presence in ground beef, unpasteurized apple cider, milk, lettuce, alfalfa and other sprouts, and drinking-water in several countries. Salmonella typhimurium DT104 has developed resistance to five commonly prescribed antibiotics and is a major concern in many countries because of its rapid spread during the 1990s. These changes in microbiological hazards in foods have been recognized by the World Health Assembly and by Codex.The 22nd session of the Code x Alimentarius Commission and the 45th Codex Executive Committee requested FAO and WHO to convene an international expert advisory body similar to the Joint Expert Committee on Food Additives (JECFA) and the Joint Meeting on Pesticide Residues (JMPR) on the microbiological aspects of food safety to address in particular microbiological risk assessment. The results of these risk assessments will provide the scientific basis for measures to reduce illness from microbiological hazards in foods. 13 MKT-510Effective management of microbiological hazards is enhanced through the use of tools such as Microbiological Risk Assessment (MRA) and Hazard Analysis and Critical Control Point (HACCP) systems. Sound microbiological risk assessment provides an understanding of the nature of the hazard, and is a tool to set priorities for interventions. HACCP is a tool for process control through the identification of critical control points. The ultimate goal is improvement of public health, and both MRA and HACCP are means to that end. 14 2. 1. 2 Chemical hazardsChemicals are a significant source of foodborne illness, although effects are often difficult to link with a particular food. Chemical contaminants in food include natural toxicants such as mycotoxins and marine toxins, environmental contaminants such as mercury, lead, radionuclides and dioxins, and naturally occurring chemicals in plants, such as glycoalkaloids in potatoes. Food additives and nutrients such as vitamins and essential minerals, pesticide and veterinary drug residues are deliberately used to increase or improve the food supply, but assurance must first be obtained that all such uses are safe.Chemical contamination of food can affect health after a single exposure or, more often, after longterm exposure; however, the health consequences of exposure to chemicals in food are often inadequately understood. While assessments of the risks associated with exposure to pesticides, veterinary drugs and food additiv es are usually supported by extensive information, fewer data are available on the toxicology of contaminants in food. New understanding of the potential for chemicals to affect the immune, endocrine and developing nervous systems should continue to be incorporated into hazard characterizations of chemicals in food.Risk assessments must take into account the potential risks of sensitive population groups such as children, pregnant women and the elderly. They must also address concern about cumulative, lowlevel exposure to multiple chemicals. Testing procedures and other methods of assessment for adequate evaluation of these potential risks are being developed and validated. Estimates of the exposure of specific subpopulations are often hampered by inadequate data on dietary intake and on levels of contamination of food.This lack of information is exacerbated in developing countries, where MKT-510 little reliable information is available on the exposure of their populations to chemic als in food. Public awareness about chemicals in food is relatively high, and consumers continue to express concern about the risks to health due to the deliberate addition of chemicals to food. Increasing concern is also being expressed about the introduction of contaminants into the food chain from industrial pollution of the environment.Recognition that some pesticide residues and other chemicals may affect the hormonal system has further heightened public concern about persistant organic pollutants (POPs). The challenges for risk assessment of chemicals include consideration of susceptible populations such as children, pregnant women and the elderly, cumulative low-level exposure to multiple chemicals and effects on fetal neural development. Work is needed to develop and validate methods to evaluate these potential risks adequately.The Global Environment Monitoring System – Food Contamination Monitoring and Assessment Programme (GEMS/Food) database should be expanded to i nclude more countries and more comprehensive data on the food intake of subpopulations and on the concentrations of contaminants in food commodities. Improved risk assessments with minimized uncertainty will provide a better, more acceptable basis for international and national standard setting and reduce concern about the safety of food. 15 2. 1. 3 Surveillance of food borne disease Outbreaks of foodborne disease attract media attention and raise consumer concern.However, cases of foodborne illness occur daily in all countries, from the most to the least developed. As most of these cases are not reported, the true dimension of the problem is unknown, and efforts to secure the resources and support necessary for the identification and implementation of effective solutions often fail. Effective control of foodborne disease must be based on evaluated information about foodborne hazards and the incidence of foodborne disease. Development of a strategy to reduce foodrelated risks requir es knowledge about the current levels of foodborne disease in Member States.It must also be based on an appreciation of the targets and time-frame for improving food safety. This should be an on-going process, in which new targets are set when old ones are achieved, and progress should be monitored continuously in targeted surveys. MKT-510 The absence of reliable data on the burden of foodborne disease impedes understanding about its public health importance and prevents the development of risk-based solutions to its management. Innovative strategies and methods are needed for surveying foodborne disease and food contamination.A laboratory-based surveillance system should be based on sentinel sites and regional and/or international laboratory networks. A necessary prerequisite for risk-based strategies based on optimized surveys is an interdisciplinary approach involving strong collaboration among all sectors dealing with foodborne disease surveillance and food safety in the health sector. 16 2. 1. 4 New Technologies New technologies, such as genetic engineering, irradiation of food, ohmic heating and modified atmosphere packaging, can be used to increase agricultural production, extend shelf life or make food safer.Their potential benefit for public health is great: for example, genetic engineering of plants has the potential to increase the nutrient content of foods, decrease their allergenicity and improve the efficiency of food production. However, the potential public health effects of these technologies have raised concern globally during the past decade. Some new technologies benefit the health and economy of communities and contribute to sustainable development. However, countries should be provided with the results of objective, rigorous assessments of the potential risks associated with these technologies before being asked to accept them.Moreover, countries should be assisted in developing capacities to evaluate such results. The basis for the safet y assessments should be easy to understand and well communicated, so that the public can be involved at the early stages of this process. The evaluation should be based on internationally agreed principles that include factors other than considerations of safety and risk, such as (health) benefits, socioeconomic factors, ethical issues and environmental assessments.These considerations should be developed with other WHO partners such as FAO, the United Nations Environment Programme (UNEP), the Organisation for Economic Co-operation and Development (OECD) and the World Bank. MKT-510 2. 1. 5 Capacity building Most developed countries continue to expand the capacity to protect their populations from exposure to unacceptable levels of microorganisms and chemicals in food. Public awareness of the risks involved is relatively high in these countries, and many governments have made clear commitments to improve food safety.Developing countries have many competing priorities in their health agendas, and food safety has not, in the past, been recognized as a vital public health issue. However, it is becoming clear that foodborne disease has a significant impact on health. The globalization of the food trade and the development of international food standards have also raised awareness of food safety in developing countries. Placing food safety on the political agenda is the first vital step in reducing foodborne illness. The consumption of locally produced food is more common in developing countries.Fewer processed and packaged foods are available, large volumes of fresh food are traded in traditional markets, and food eaten outside the home is typically prepared by street vendors. Most of the concern for food safety is related to inappropriate use of agricultural chemicals, poor storage of food, an absence of food inspection, lack of infrastructure such as potable water and adequate refrigeration and lack of awareness about food safety and hygiene. Many developing coun tries are poorly equipped to respond to existing and emerging food safety problems.They lack technical and financial resources, an effective institutional framework, trained manpower and sufficient information about the hazards and risks involved. The risks are especially great in countries where low national income coincides with rapid industrial and agricultural development. 17 MKT-510 2. 2 Importance of Food Safety †¢ Food safety and sanitation are considered to be a key issue to ensure overall food security in Bangladesh. †¢ Food is the major source of human exposure to pathogenic agents, both chemical and biological (viruses, parasites, bacteria), from which no individual is spared.The importance of food safety stems from: (1) food being the primary mode of transmission of infectious disease; (2) the intricate linkage with development- governs individual and community health, national productivity, and promotes export potential & thus earn foreign exchange; (3) emerge d as prominent sources of conflict in international agricultural trade. 18 †¢ Biotechnology has raised some food safety concerns as new scientific methods to assess the safety of food derived from biotechnology have yet to be developed and agreed upon internationally. †¢ †¢In Bangladesh ;90 % tube wells of 61 districts (out of 64) are contaminated with arsenic. Urban population are gradually shifting from cereal-based diets and would likely generate a demand for fish, livestock, horticultural, forest produce as well as processed items, in turn necessitating safety load of associated transport, storage and marketing infrastructure. MKT-510 3. Food Safety and Quality Control Framework in Bangladesh 19 Bangladesh has achieved a significant progress in health & nutrition of the people. In spite of this progress, still the infant mortality rate is 51/1000 and maternal mortality ratio is 3/1000 livebirths.Some one third of the children born with low birth weight and only 11 . 5 % of preschool age children are nutritionally normal. ‘Diarrhoeal diseases' is one of the major public health problems in the country. Some two third of these diarrhoeal diseases are food and water borne. At present, more than 30 million people are facing arsenic problem in drinking water and some 70-80 million people are threatened with the problem. Bangladesh is yet to develop a unified Food Safety Administration System and to formulate a Food Safety Policy.But it has a National Food and Nutrition Policy where attention has been given on food safety. There are significant activities in food safety and quality control are going on in the country. A number of Ministries, Departments and Agencies are involved in these activities with a major responsibility of the Ministry of Health and Family Welfare (MOHFW) which has a unique infrastructure to deliver its services throughout the country. Under this Ministry, Management Information System on food safety and food borne illne sses is some extent integrated with the Primary Health Care Programme.It may be mentioned here Bangladesh has signed the WTO Agreement. In Bangladesh, the food safety and quality control framework consists of Laws, Regulations & Standards, Administration & Inspection and Laboratory analytical services. MKT-510 3. 1 LAWS, REGULATIONS AND STANDARDS 3. 1. 1 LAWS AND REGULATIONS 20 (a) The Bangladesh Pure Food Ordinance, 1959: This is an ordinance to provide better control of the manufacture and sale of food for human consumption. Now, this Ordinance is under revision as ‘The Bangladesh Pure Food (Amendment) Act, 2004. Under this Act, it has been proposed to constitute aNational Food Safety Council ‘headed by the Ministry of Health and Family Welfare as well as to establish Food Courts. (b) The Bangladesh Pure Food Rules, 1967:. In this Rule, there are generic standards for 107 food products. Now, this ‘Rules' is under revision. (c) The Special Power Act, 1974 (Act No XIV of 1974-as modified up to the 31st July, 1978): An Act to provide special measures for the prevention of certain prejudicial activities, for more speedy trial and effective punishment of certain grave offences. (d) The Food Grain Supply (Prevention of Prejudicial activity) Ordinance, 1956 (Ord. xvi of 1979): This ordinance provides special measures for prevention of prejudicial activity relating to the storage, movement, transshipment, supply and distribution of food grains. It provides basis for the protection of false statement or information. (e) The Bangladesh Standards and Testing Institution Ordinance, 1985: This ordinance is to establish an Institution for standardization, testing, metrology, quality control, grading and marking of goods. Within the framework of this ordinance, Government has established the Bangladesh Standards and Testing Institution (BSTI).One import task is to certify the quality of commodities, materials, whether for local consumption, export and imp ort. The Ordinance has been amended as The Bangladesh Standards and Testing Institution (Amendment) Act, 2003. Currently, BSTI is developing a ‘Policy on Labelling'. BSTI is the Codex Focal Point for Bangladesh. MKT-510 (f) The Radiation Protection Act, 1987: Under this Act, the Institute of Food and Radiation Biology (IFRB) of Bangladesh Atomic Energy Commission is primarily involved in food irradiation research and development in the country. g) The Iodine Deficiency Disorders Prevention Act, 1989: The Government has enacted â€Å"The Iodine Deficiency Disorders Prevention Act, 1989 for universal salt iodisation & banned noniodised salt from market, aimed at virtual elimination of IDD from the country. (h) The Essential Commodity Act, 1990: The purpose of administering this act is to stable, maintain or increase supply of essential commodities including foodstuffs. The mandate of Essential Commodity Act also includes broad spectrum of broad spectrum of activities like stora ge, transport, distribution, disposal, acquisition, use or consumption of any essential commodity. i) Fish and Fish product (Inspection and Quality Control) Rules, 1997: This section of the Fish and Fish products (Inspection and Control) Ordinance 1983 (Ord xx of 1983) and in conjunction with fish and fish products Inspection and Quality Rules 1989, and other related provisions made there under, the Government has made the Rules: Fish and Fish product (Inspection and Quality Control) Rules, 1997. These Rules are basically meant to develop quality improvement to promote export of trade. The quality control of fish and fish products in the country has earned reputation of the importing countries. j) Laws and Regulations: In addition, a number of other Laws and Regulations are existed in the country to ensure the safe and quality food viz. The Animal Slaughter (Restriction) and Meat Control (Amendment) Ordinance,1983 (it is under revision);The Pesticide Ordinance,1971 & the Pesticides Rules,1985;Destructive Insects and Pests Rules (Plant Quarantine),1966,amended up to 1989;Agricultural Products Market Act,1950 (revised in 1985);Fish Protection and Conservation Act,1950 (amended in 1995);Marine Fisheries Ordinance 1983 and 21 Rules,1983;Procuremnet Specifications, Ministry of Food, Rice Mill Control Order etc.To protect the consumers rights and privileges a new Act i. e. Consumers' Protection Act, 2004 is to be passed soon. There are also a number of policies i. e. Bangladesh Food and Nutrition Policy, MKT-510 1997 and National Plan of Action on Nutrition, National Agricultural Policy, 1999; Integrated Pest Management Policy, 2002 etc are linked with the country's food safety and quality control. (h) Pure Food Act, 2005: Finding huge irregularities and unhygienic situation in the food sectors, the government has formulated a new law, the Pure Food Act, 2005. 2 MKT-510 3. 1. 2 Bangladesh Pure Food Ordinance, 2005 in Details Manufacture and Sale of food Provisions r egarding manufacture and sale of Food 23 1. Prohibition of manufacture or sale of food not of proper nature, substance or quality (1) No person shall directly or indirectly (a) Manufacture or sell any article of food which is adulterated, or (b) Sell to the prejudice of the purchaser any article of food which is not of the nature, substance or quality demanded by the purchaser. 2) An offence shall not be deemed to have been committed if the article of food contains the normal constituents and if any innocuous substance or ingredient has been added thereto, if such substance or ingredient (i) is required for the production or preparation of such article as an article of commerce in a condition fit for carriage or consumption, and (ii) is not so added fraudulently to increase the bulk weight or measure, or to conceal the inferior quality, of such article: Provided that the admixture of such substance or ingredient does not render such article to be injurious to health; . Prohibition o f sale or use of poisonous or dangerous chemicals, intoxicated food colour, etc No person shall directly or indirectly sale any food in which poisonous or dangerous chemicals or ingredients or additives or substances like calcium carbide, formalin, pesticides [DDT (dichloro-diphenyl-trichloroethane ), PCBs (polychlorinated biphenyl oil) etc. or intoxicated food colour or flavouring matter has been used in any food which may cause injury to human body. . Prohibition of manufacture or sale of food not of proper standard of purity No person shall, directly or indirectly manufacture or sell any milk, butter, ghee, wheat flour (that is to say, maida, atta or suji) or mustard or any other rape seed oil, or any other article of food which are not of proper standard of purity. MKT-510 Standard of purity of milk or skimmed milk or condensed milk or sterilized ilk or desiccated milk (1) In the case of milk other than skimmed, condensed, sterilized or desiccated milk,(a) the species of animal from which the milk is derived shall be specified by the seller in such manner as the local authority may direct by general or special order in this behalf;(b) the article sold shall be the normal, clean and fresh secretion obtained by the complete milking of the udder of a healthy animal of the species specified, not earlier than seven days after the calving and freeing of the colostrums of such animal; and (c) the article sold shall, whether such secretion has been processed or not, be an article from which no ingredient has been extracted and to which no water or other substance (including any preservative) has been added and which contains the normal constituents prescribed under clause (a) or sub-section (1) of section 5. 24 2) In the case of skimmed milk,(a) The container shall be labelled and marked in such manner as may be prescribed; (b) The article sold shall contain such proportion of the constituents of milk as maybe prescribed; and (c) The place at which such article is sold shall be specified by the seller in such manner as the local authority may direct by general or special order in this behalf. (3) In the case of condensed, sterilized or desiccated milk,(a) The container shall be hermetically closed, labelled and marked in such manner as may be prescribed; and (b) The article manufactured or sold, as the case may be, shall contain such proportion of the constituents of milk as may be prescribed. Standard of purity of butter In the case of butter, the article manufactured or sold, as the case may be, shall be exclusively derived from the milk or cream (other than skimmed, condensed, sterilized or desiccated milk or cream) of a cow MKT-510 or buffalo or both, and may be with or without salt and with or without the ddition of any innocuous colouring matter, and shall not contain a greater proportion of water than may be prescribed. Standard of purity of ghee In the case of ghee (that is to say, clarified milk fat), the article manufactured or sol d, as the case may be, shall contain only substances (other than curds) which are prepared exclusively from the milk of cows or buffaloes or both, and shall fulfil such other conditions as may be prescribed. 25 Standard of purity of wheat flour In the case of wheat flour (that is to say, maida, atta or suji), the article manufactured or sold, as the case may be, shall contain only substances which are derived exclusively from wheat, and shall fulfill such other conditions as may be prescribed.Standard of purity of mustard or any other rape seed oil In the case of mustard or any other rape seed oil, the article manufactured or sold, as the case may be, shall be derived exclusively from mustard or any other rapeseed, as the case may be, and shall fulfill such other conditions as may be prescribed. 5. Prohibition of manufacture or sale of anything similar to or resembling an article of food No person shall, directly or indirectly and whether by himself or by any other person acting on his behalf, manufacture or sell anything similar to or resembling an article of food notified or under any name which so resembles the ordinary name of such article of food as to be likely to deceive the public or which is in any way calculated to mislead the public as to the nature, substance or quality of that thing. 6.Prohibition of keeping adulterants in places where food is manufactured or sold A person cannot keep or sell adulterants near the premises of manufacturing process of food. If any kind of adulterants is found near a food premise or shop then the owner will be accused for breaking the law if the contrary cannot be proven. No person shall keep Guzi (niger seed) in any manufactory or shop. No person shall keep any quantity of white oil except under a license granted by a local authority. MKT-510 7. Prohibition of sale of diseased animals and unwholesome food intended for human consumption No person shall sell for human consumption any living thing which is diseased or unsound or sell or manufacture any other article of food intended for human consumption which is unwholesome or unfit for human consumption. 26 8.Prohibition of use of false labels No person shall, directly or indirectly use labels which falsely describes that the article is to mislead as to its nature, substance or quality. 9. Registration of certain premises The premises used for manufacturing, storing or selling food must be registered from authorized body. 10. Special provisions for seller of Ice cream and some other food The manufacturer and seller of certain dry food such as ice cream, ice, pickles, sweets, cake, biscuits, bread, flour, pulses etc must clearly write their address on the signboard and the transport the use to delivery. Prohibition of the keeping of bread-stuffs, etc, otherwise than in covered receptacles.No milk, bread-stuffs, cake, pastry, sweetmeats, confectionery or other article of food intended or commonly used for human consumption without further prepara tion by cooking shall be sold, exposed or kept or hawked about or stored for sale unless they be kept properly covered or otherwise guarded to the satisfaction of the local authority, so that they shall be protected from dust, dirt and flies 11. Certain diseased person not to manufacture, sell or touch food No person, who is suffering from leprosy, tuberculosis or any other disease which may be notified by the Government in this behalf, shall manufacture or sell any article of food, or will fully touch any such article which is for sale by any other person. MKT-510 3. 1. 3 ANALYSIS OF FOODProvisions regarding analysis of food 1. Right of purchaser to have article of food analyzed or otherwise examined A person who has purchased any article of food shall, on payment of such fee as may be prescribed, be entitled to have a sample of such article analyzed or otherwise examined by the public analyst appointed for the area in which the purchase was made, and to receive from such public an alyst a certificate in the form provided in the Schedule, specifying the result of the analysis or examination. 27 2. Providing samples for examination is obligatory Any Gov’t nominated person can order the buyer to sell certain products to him for the purpose of examination.He can also ask for the sample of the products to be kept for sale or transport or store. 3. Procedure for obtaining analysis or examination A person who intends to have analyzed or otherwise examined a sample shall-(1) forthwith notify in writing his intention to the person who sold or surrendered the sample;(2) divide the sample into three parts, and mark, seal or fasten each part †¢ One part to the person who sold the sample, or †¢ One part to the consignor, whose name and address appear on the container of the article, †¢ One part for purposes of future comparison; and(3) thereafter submit within seven days one part to the public analyst appointed for the area in which the sample was so ld or surrendered. 4.Duty of public analyst to supply certificate of analysis Every public analyst to whom a sample has been submitted for analysis or bacteriological or other examination shall(a) Analyze or examine such sample or cause such sample to be analyzed or examined; (b) not later than 14 days[ seven days in normal case and two days in case of emergency after the date on which he receives the sample, deliver to the person submitting it a certificate specifying the result of the analysis or examination, (c) Send a copy of the certificate to the local authority concerned. MKT-510 Provisions regarding inspection and seizure of food 1. Appointment of Inspector A person can be appointed as an inspector by the Gov’t or Gov’t monitor local authority. 28 2.Right to enter premises A person authorized, or an Inspector appointed, have the right to enter any premises at any hour of the day or night excluding the hours between midnight and day break. 3. Production of books , vouchers and accounts A person authorized, or an Inspector appointed, may by written notice require any person carrying on the trade or business in, or manufacturing or selling, any article of food, to produce before him for inspection all books, vouchers, accounts and other documents relating to such trade, business, manufacture or sale and every person on whom such notice is served shall comply with such requisition. 4. Power to seize food believed to be adulterated. The nominated person can inspect and examine the food any time (except midnight to dawn) and seize food believed to be adulterated 5.Destruction of seized living things and food The nominated person in front of two witnesses and with the written acknowledgement of the owner will destruct the seized food products MKT-510 3. 1. 4 Bangladesh Food Standards a. Under the Bangladesh Pure Food Ordinance, 1959 and the Bangladesh Pure Food Rules, 1967, there are 107 different generic, mandatory food standards. b. BSTI is the Standardisation body in the country. There are 50 mandatory generic food standards of BSTI. In addition, there are some 250 optional standards for different foodstuff. BSTI is also adopting Codex standards. 29 MKT-510 4. IMPLICATIONS OF PURE FOOD ACT IN BANGLADESH 4. 1 Using chemicals and industrial dyes to look food fresh and tasty The bananas arrive at Sadarghat before first light.One by one the trucks roar into the crammed Ahsanullah Road that charts the banks of the Buriganga river on Dhaka’s southern edge. The bananas, piled high in the hold, are offloaded into the numerous warehouses that line the streets. As the sky lightens up, the cargo is more visible. They are a deep green in colour and bitter to the taste. But by that same afternoon, miraculously, these same bananas will be bright yellow and sweet. As the trucks pull away an army of workers, spray-cans on their shoulders enter the warehouses and start spraying the fruits stacked on the floor. ‘It is a medic ine that helps the banana ripen better and get a nice yellow colour,’ says one local wholesaler. 30 4. 1. Arsenic phosphorous and the carbide produces acetylene gas The chemical, it turns out, is Calcium Carbide, and is extremely hazardous to the human body because it contains traces of arsenic and phosphorous. Once dissolved in water, the carbide produces acetylene gas. Acetylene gas is an analogue of the natural ripening agents produced by fruits known as ethylene. Acetylene imitates the ethylene and quickens the ripening process. In some cases it is only the skin that changes colour, while the fruit itself remains green and raw. When the carbide is used on very raw fruit, the amount of the chemical needed to ripen the fruit has to be increased. This results in the fruit becoming even more tasteless, and possibly toxic. We don’t know what the name of the chemical is but it works like magic,’ he says. Just go to one of the pharmacies in the Dhaka Medical Colleg e area and ask for medicine to ripe bananas,’ he adds. Visits to the neighbouring warehouses reveal that scores of banana wholesalers are MKT-510 using this same technique to transform cheaply bought unripe banana into a golden cargo, going on to supply it to Dhaka’s ever-growing appetite for sweeter, riper and bigger. Later in the morning, we visit one of the pharmacies in the DMCH area. They won’t say what the chemical is but sure enough, it is cheap and widely available. The chemical, it turns out, is Calcium Carbide, and is extremely hazardous to the human body because it contains traces of arsenic and phosphorous. 31 4. 1. Fish in kitchen markets are stored in formaldehyde (used to preserve dead-bodies) The chemical fertiliser urea is used in our rice to make it whiter, fish in kitchen markets are stored in formaldehyde (used to preserve dead-bodies) to keep them fresh-looking, colours and sweeteners are injected into fruits, and Recent studies by the Food and Nutrition Institute, University of Dhaka, have also found Escherichia coli (E-coli), Salmonella, and Shigella bacteria in restaurant food and street food in the city. Eating contaminated food may cause diarrhoea, dysentery and other diseases. ‘Finding bacteria is very common in the restaurant foods. But the more alarming thing is that the restaurant owners do not throw out the leftover oil from everyday cooking, using the same oil the next day. As a result the peroxide value of the oil increases and it becomes toxic ultimately (CAB) — Bangladesh’s only consumer rights group — confirms that wholesalers do indeed use urea fertiliser in rice to make it whiter.Comsumers who eat husk paddle processed rice (red rice) will also find themselves cheated, as artificially colored rice is also available in the market, say members of the watchdog. This is common knowledge, they say. ‘While the rice is being processed, they use urea fertilizer in the rice to m ake it look more attractive, thus increasing its sale value,’ said Miftaur Rahman, a local rice dealer in Kawran Bazar, who claims his products are clean. Most of the red chilli powder used in the market is adulterated – in most cases the spices are mixed with brick dust. Fine sawdust is also often mixed with cumin and other ground spices, say MKT-510 CAB members.Honey is also frequently adulterated, as lab tests have found sugar syrup is often mixed with honey to enhance the sweetness. Nowadays, pure butter oil and ghee are also very rare in the market. Dishonest traders use a host of ingredients such as animal fat, palm oil, potato mash, and vegetable oil to produce fake butter oil. They even mix soap ingredients like steirian oil with ghee, to increase the proportions. 32 Rasogolla, kalojaam, and chamcham are the essential delicacies for all festivals in Bengali culture. But food and sanitation officers from the Dhaka City Corporation (DCC) say most of these mouthwa tering sweetmeats, despite looking attractive in the shop displays, are made with adulterated ingredients and produced in a filthy environment.In a survey conducted by DCC officials found that 100 percent of examined samples of Rasogolla, kalojaam, curds, and sandesh were adulterated. Bangladesh’s Pure Food Ordinance (1959) states that at least 10 per cent milk fat is mandatory in sweetmeat. But in most cases, the percentage of milk fat is not more than five per cent. 4. 1. 3 Condensed milk Three years after it first emerged that condensed milk produced by Bangladeshi manufacturers contained little or no milk and was in fact condensed vegetable fat, the companies are continuing to supply their spurious product to the market on the strength of a High Court stay order on legal action against them. Brands like Starship, Danish, Goalini and Kwality are mostly producing condensed milk, which do not satisfy the ‘BDS 896: 1979’ code of the Bangladesh Standard and Testin g Institute (BSTI),’ said Shamsuzzoha, Information officer of Consumers’ Association of Bangladesh Bangladesh’s only consumer rights group. From the test conducted by the Public Health Institute, it was found that these two brands have a bacterial count level of 76,000 and 25,000, respectively,’ he said. The maximum count of bacteria in a gram of condensed milk is 10,000. ‘Despite the numerous test results, these brands continue to sell their adulterated products taking advantage of the fact that authorities tend to avoid their responsibilities at investigating such products and taking measures in ensuring MKT-510 consumer rights,’ he says.He explains that the ‘BDS 896:1979’ quality insists the need of actual cattle milk be condensed, mixed with sugar, then packaged and sold as condensed milk. According to the criteria, condensed milk should have a composition of 28 per cent solid milk, 8 per cent fat, 40 per cent sugar, 0. 3 per cent lactic acid and count level below 10,000 bacteria in every gram of the milk. 33 The Milk and Dairy Product section committee of BSTI finalised the BDS standard for condensed milk on May 22, 1979. The quality was designed in accordance with the condensed milk manufacturing procedure discovered first by scientist Gail Borden in 1896. The committee had also kept in mind the necessity of the International Standards Organization (ISO) standards while formulating this particular standard.This standard was later approved by the Agriculture and Food Products Divisional Council of BSTI. ‘These condensed milk lack the basic nourishing factors that natural milk has,’ said Zoha. He explained that natural milk consists of 80 to 90 per cent water. The rest includes protein, saturated fat, vitamin and calcium. ‘The most important element is lactose, a special type of galactose that aids digestion in the human system,’ he explained. The other elements in milk are alb umin, globulin, potassium, sodium, iodine and sulphur. ‘All these elements make the consumption of a litre of milk equivalent to the consumption of 21 eggs, 12 kilograms of beef and 2. 2 kilograms of bread by a human,’ he said. As most of these brands are using vegetable fat and powdered milk to produce condensed milk, consumers are missing out from the consumption of ‘real’ condensed milk,’ he said. In a report published by CAB in December, 1995 it was found that Danish Condensed milk (Bangladesh) imports 125 metric tonne of powdered milk. When tested by the Bangladesh Atomic Energy commission it was found that the radioactivity levels in their milk is much higher than the stipulated limit. The high court verdict was against the sale and production of this powdered milk. ‘We still cannot tell whether the company abided by the high court verdict,’ says one CAB official. Along MKT-510 with powdered milk, the brands are using Hoye powder, water, sugar, artificial colour, flavour and vegetable fat to produce condensed milk.Currently, 7,68,000 cans of condensed milk are sold daily. ‘The daily demand shows the massive consumption of condensed milk and thus the immense health hazard being faced by the nation,’ says one CAB official 34 4. 1. 4 Sulphuric acid and industrial dyes Some sweetmeat makers from rural areas are unaware of the existence of food colouring and use only industrial dyes in their products. The dough makers in different parts of the country put sulphuric acid in hot milk to make it thicken quickly. ‘They first put a paste of ground rice into the milk, followed by sulphuric acid to turn the milk into a thick dough within minutes,’ say DCC officials.In Dhaka City, famous sweetmeats brought from various parts of the country have been selling fast due to well-financed advertisement campaigns. Among these are Porabarir Chamcham, curds from Bogra, Rasogolla from Jessore, monda from M uktagachha, and Rosomalai from Comilla. ‘In most cases, these sweetmeat are not what they seem,’ says Abdullah, a worker at a city sweetmeat outlet. Sources at the Bangladesh Standards and Testing Institute (BSTI) — the government agency responsible for enforcing standards and issuing permits for the manufacture of processed foods — admit that a wide variety of products such as soybean oil, butter oil and mustard oil are being sold in the market with fake BSTI seals.In recent weeks, laboratory reports have revealed that fruits are ripened artificially using calcium carbide while traces of organo-phosphorus — an insecticide — has been discovered in vegetables in kitchen markets. ‘The nutritional elements that should be in fruits and vegetables, if adulterated with dyes and synthetic colours, are destroyed. Eventually the digestion of those poisonous fruits or vegetables may cause diarrhoea, dysentery and even death,’ says Professo r MKT-510 Sagormoy Barma, a nutritionist at Dhaka University. ‘The long-term impact of eating those foods is cancer,’ Barma warns. Meanwhile children are fast becoming the greatest casualty of the widespread adulteration. If children don’t get the vitamins and minerals from fruits and vegetables to rebuild tissues, the result could be severe malnutrition says Professor MQK Talukder, a paediatrician at the Combined Military Hospital (CMH). ‘The most terrifying thing that can happen for not enriching a child’s body with the right nutritional elements are lack of growth and damage to central nervous system,’ Talukder says. 35 4. 1. 5 Formaldehyde Ranked as one of the most hazardous compounds (worst 10%) to ecosystems and human health. Formaldehyde is a colorless, flammable, strong-smelling gas. It is an important industrial chemical used to manufacture building materials and to produce many household products.It is used in pressed wood products s uch as particleboard, plywood, and fiberboard, glues and adhesives, permanent press fabrics, paper product coatings, and certain insulation materials. In addition, formaldehyde is commonly used as an industrial fungicide, germicide, and disinfectant, and as a preservative in mortuaries and medical laboratories. In 1987, the U. S. Environmental Protection Agency (EPA) classified formaldehyde as a probable human carcinogen under conditions of unusually high or prolonged exposure (1). Since that time, some studies of industrial workers have suggested that formaldehyde exposure is associated with nasal cancer and nasopharyngeal cancer, and possibly with leukemia. In 1995, the International Agency for Research on Cancer (IARC) concluded that formaldehyde is a probable human arcinogen. Several NCI(National Cancer Institute, USA) studies have found that anatomists and embalmers, professions with potential exposure to formaldehyde, are at an increased risk for leukemia and brain cancer comp ared with the general population MKT-510 Mutagenic activity of formaldehyde has been demonstrated in viruses, Escherichia coli, Pseudomonas fluorescens, Salmonella typhimurium and certain strains of yeast, fungi, Drosophila, grasshopper and mammalian cells (Ulsamer et al. , 1984). Formaldehyde has been shown to cause gene mutations, single strand breaks in DNA, DNA-protein crosslinks, sister chromatid exchanges and chromosomal aberrations.Formaldehyde produces in vitro transformation in BALB/c 3T3 mouse cells, BHK21 hamster cells and C3H-10Tl/2 mouse cells, enhances the transformation of Syrian hamster embryo cells by SA7 adenovirus, and inhibits DNA repair (Consensus Workshop on Formaldehyde, 1984). 36 When inhaled, acetaldehyde, the closest aldehyde to formaldehyde in structure, causes cancers in the nose and trachea of hamsters, and nasal cancers in rats (EPA,USA, Carcinogenicity Assessment for Lifetime Exposure. Substance Name — Formaldehyde,CASRN — 50-00-0, Last R evised — 05/01/1991. 4. 1. 6 Do You Have Formaldehyde-Related Symptoms? There are several formaldehyde-related symptoms, such as watery eyes, runny nose, burning sensation in the eyes, nose, and throat, headaches and fatigue.These symptoms may also occur because of the common cold, the flu or other pollutants that may be present in the indoor air. If these symptoms lessen when you are away from home or office but reappear upon your return, they may be caused by indoor pollutants, including formaldehyde. Examine your environment. Have you recently moved into a new or different home or office? Have you recently remodeled or installed new cabinets or furniture? Symptoms may be due to formaldehyde exposure. You should contact your physician and/or state or local health department for help. Your physician can help to determine if the cause of your symptoms is formaldehyde or other pollutants. MKT-510 Stage ChemicalHealth Risks Diarrhoea, nausea Respiratory disorders, bronchitis, s kin diseases, headache Burning eyes, nose, throat high blood pressure, bronchitis Wounds leading to Cancer Wounds leading to Cancer stomach problems, Soaking NaC1 37 Unhairing/liming KOH, Na 2 S03/bi Sulphide Deliming/bating Na 2 S03, NH 4 C1, Na2So4 Picling Chrome Tanning Sammying, splitting H 2 SO 4, H-COOH, NaC1 Dyes, fixing, agent, Condensation of urea Respiratory complications Buffing Liquid pigment, polymer, fixative, preservatives and aromatic ingredients. Cancer Shaving, dyeing Table: Health risk by unwanted chemicals MKT-510 4. 2 ADULTERATED FOOD ? Asthma Caused by toxic dyes used in most Chinese resturants ? Bananas: Chemicals calcium carbide and ethrel are used to artificially ripen Bananas. The other popular method is to ripen them through heating in a closed environment. Coconut Oil: Acid value beyond permissible limit found in major brands. ? Condensed Milk: Along with Star Ship, Fresh and Goalini, reportedly use vegetable fat instead of milk ? Dyes: Eating foods conta ining industrial dyes and colours causes violent allergic reactions, respiratory problems, asthma, liver disorders and kidney dysfunction and bone marrow disorders. Nowadays, coal tar dyes are being used in sweetmeats. ? Erythrosine: Red food colouring that can lead to tumour in thyroid gland, asthma, bronchitis and hyperactivity. ? Formaldehyde: Formaldehyde – normally used to preserve dead-bodies – is used to preserve fish bound for city markets. Greens: Fresh greens, so abundantly available, are the best way to go as far as vegetables are concerned. Shashya Prabartana offers the finest, pesticide-free organic variety. ? Iodine: Found in high quantities in most condensed milk brands. Indicate use of vegetable fat. ? Keya Coconut Oil: Accused of containing twice the acid value permitted by BSTI in its regulations. ? Lentils: Lentils are mixed with toxic colours to improve their colour and marketability. ? Mustard Oil: Most mustard oil brands contain iron beyond permis sible limits. ? Pesticides: When pesticides enter the body on a regular basis, they affect the liver until it is damaged permanently.Quality Seal Many products use forged and/or expired BSTI seals 38 MKT-510 ? Rice: A host of rice varieties available in the market are artificially whitened using the toxic fertiliser Urea Soyabean Oil Poorly produced Soyabean oil contains high levels of toxins which can lead to cancer ? Tartrazine: Yellowish orange food colour that can lead to cancer, headaches, allergies such as asthma, inflammation, eye irritation and runny nose. (Mubin S Khan and Adnan Khandker , Slate, October 2006) OTTAWA, March 17, 2005 – The Canadian Food Inspection Agency (CFIA) and Afrocan Direct Imports Inc. are warning the public not to consume the Heritage brand Palm Oil described below.These products may contain a non-permitted colour, Sudan IV, which is considered to be carcinogenic. Sudan I and IV, red dyes, are not permitted as food colours in Canada. Sudan I, has been shown to cause cancer in laboratory animals and these findings could also be significant for human health. There have been no reported illnesses associated with the consumption of these prod